Category: Uncategorized

New Haven, CT – December 2025 – Touchstone Research (TSR), a leading full-service market research firm, today announced the launch of its new Mock Jury and Legal Research Support Services, designed to help law firms, trial consultants, and corporate legal teams gain deeper insight into how jurors interpret case materials and legal arguments. This expanded…

Ensuring data quality in research requires a structured, multi-tiered approach. It’s about combining advanced technology, thoughtful design, and human oversight to create data you can trust. This checklist outlines the essential steps research teams should follow to capture accurate, reliable, and actionable insights. High-quality data is the foundation of credible insights. When data falls short,…

Qualitative research recruitment agencies connect researchers with the right participants, ensuring high-quality, actionable insights. By using thoughtful screening, transparent communication, and strict data privacy standards, these agencies make it easier to find authentic voices for interviews, focus groups, and ethnographies. This results in deeper understanding and better decision-making. When it comes to qualitative research, the…

New Haven, CT – October 2025 – Touchstone Research (TSR), a leading full-service market research firm specializing in technology and innovation, today announced the launch of its Generative AI UX Research and Usability Testing practice, the first dedicated offering of its kind in the market. Drawing on insights from more than 50 studies, the new…

Generative AI UX research focuses on how real people use and experience AI tools like chatbots, copilots, and content generators. By combining usability testing, behavioral observation, and prompt flow analysis, researchers uncover how users think, trust, and adapt to these evolving systems helping product teams design AI experiences that feel intuitive, reliable, and human-centered. Recent…

Market Research Online Communities (MROCs) provide an agile, cost-effective way for brands to gather continuous insights from their target audiences. These private, branded communities enable researchers to engage participants in real-time discussions, test concepts, and explore behaviors in a natural digital setting. At Touchstone Research, we help brands design, recruit for, and manage online communities…

Building engaging insight communities means creating purposeful, flexible research environments where participants feel heard and valued. On Wednesday, September 10, Recollective is hosting a live webinar with Alexis Gauthier of Touchstone Research to explore how brands can move beyond generic community templates and deliver real insight value. In this post, you’ll learn: Why Insight Communities…