High-Show-Rates-in-Qualitative-Market-Research-Sessions

Ensuring High Show Rates in Qualitative Market Research Sessions

By | Consumer Insights, Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized

Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…

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Touchstone Research Imperium Certification

Touchstone Research Receives Imperium’s Trust Shield Certification

By | Quality Control, Uncategorized

Touchstone Research, a leader in the digital market research space, advances its data quality credentials by adding Imperium’s Trust Shield Certification.  The Trust Shield confirms that Touchstone Research utilizes the industry’s #1 data-quality and anti-fraud services and follows industry best practices for implementing data quality checks. About the Trust Shield Certification: The certification process is rigorous.  Imperium checks the setup…

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Touchstone Research Data Quality

Touchstone Research Creates Dedicated Quality Control Team

By | Consumer Insights, Market Research, Quality Control, Quantitative Research, Uncategorized

Data Quality is at our Core Touchstone Research has been in the online research space for more than 30 years. Over the course of that experience, we have identified a winning strategy for dealing with the ever-present threat of bots, scammers, and inattentive respondents in online research studies. We have tested dozens of different strategies and tools to find which…

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Touchstone Research Consumer Insights Firm Promotes 6

Touchstone Research Consumer Insights Firm Promotes Six

By | Uncategorized

  Connecticut – February 8th, 2022 – To support the consumer insights firm growth and expanding initiatives, Touchstone Research, announced the promotion of six employees.  Samatha Leaman (Qual), Kyle Morrison (Quant) and Maegan Juul (Qual Recruitment) have been promoted to Senior Research Manager and will continue to lead their respective research divisions.  In addition, Andrea Boulden, Adam LaCroix and Danelle…

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Touchstone Research VP and Security Officer Selected as Treasurer of CIRQ Board

By | Uncategorized

Touchstone Research is pleased to announce that Travis Santa, VP and Security Officer, has been selected as the new Treasurer of the CIRQ (Certification Institute for Research Quality) board.  CIRQ is a non-profit subsidiary of the Insights Association, established in 2009 to provide audit and certification services to market research, insights, and data analytics firms. “I am very excited to…

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Secure Content Testing

Touchstone Research launches Secure Content Testing Watermarking Solution for Marketing Research Studies

By | Uncategorized

Connecticut–Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT). SCT works by applying a unique visual and forensic watermark to content being tested within an online research study.  The watermarks are non-removable and can be used to tie the content back to the…

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TOP 10 COMPANIES WORKING ON EDUCATION IN VIRTUAL REALITY AND AUGMENTED REALITY

The Top 10 Companies Working On Education In Virtual Reality and Augmented Reality [REBOOTED]

By | Uncategorized

In 2016 we wrote about some of the top companies working in the AR/VR education space, but since then there have been many interesting developments. Today, we’re seeing teachers actually integrate AR/VR into their lesson plans, completely transforming the classroom experience.  Gone are the days when a teacher is standing at the front of the classroom reciting a 60-minute speech….

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Conversation Gap Research

The cost of the Conversation Gap on workplace health – New Research Whitepaper

By | Uncategorized

Touchstone recently conducted a research study with Bravely around the cost of the Conversation Gap on workplace health.  The eye-opening research white-paper gets at why certain employees avoid tough conversations at higher rates than others.    Below is an interesting infographic by Bravely that highlights some of the report’s key findings.  The full report can be accessed for free HERE. 

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