Category: Uncategorized

Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance

Apr 2, 2025

Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone has consistently met SOC 2 Type II standards—this year expanding the audit scope to include our advanced online dial testing…
What is Dial Testing? How Online Dial Testing Optimizes Content in Real-Time

Mar 26, 2025

Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights into engagement and emotional reactions. Online dial testing takes this process to the next level by enabling remote participation, larger…
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]

Jan 30, 2025

Let’s face it –conducting market research with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights…
Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights

Jan 27, 2025

IntroductionIn today’s fast-paced media landscape, understanding your audience’s real-time reactions is more critical than ever. Dial testing empowers creators and brands to refine content based on genuine, unfiltered feedback, helping them stay ahead in a highly competitive market. By leveraging real-time audience feedback, you can ensure your content resonates with viewers from the very first…
New Year, New Look: Welcome to the New Touchstone

Jan 22, 2025

2025 is here, and we’re starting the year with a bold step forward! Touchstone Research has a new look and a reimagined website that reflect the innovation, expertise, and passion we bring to every project. 🌟 Discover Our Full CapabilitiesExplore our comprehensive range of global services, from qualitative insights to quantitative precision, recruitment & fieldwork,…
Touchstone Research Announces the Promotion of Travis Santa to Chief Operating Officer (COO)

Jan 22, 2025

January 13, 2025 — New Haven, CT — Touchstone Research, a leader in innovative market research solutions, is excited to announce the promotion of Travis Santa to Chief Operating Officer (COO), effective January 01, 2025. A veteran member of the Touchstone team, Travis’s promotion marks a significant milestone in a career that has spanned more…
Elevating Standards: Touchstone Research Receives Sentry Certified Quality Seal

Jun 13, 2024

We are excited to share some fantastic news that underscores our commitment to delivering the highest quality data and insights to our clients. Touchstone Research has recently been awarded the Sentry Certified Quality Seal! This is a recognition of our dedication to maintaining the highest standards in data quality and integrity, and is a result…
Enhancing Qualitative Research through Strategic Participant Recruitment

Apr 23, 2024

The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to…
Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research

Jul 26, 2023

Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace,…
Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

Mar 9, 2023

Key Insight: There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make…