Elecia Allen has joined Touchstone Research as Senior Project Director

Elecia Allen has joined Touchstone Research as Senior Project Director

By | Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Moderator, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Uncategorized, Usability Research, UX

Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining Touchstone, Elecia worked…

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Tips for Conducting Qualitative Research In-Person

On the Road Again – Tips for Conducting Qualitative Research In-Person

By | Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized, Usability Research

Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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High-Show-Rates-in-Qualitative-Market-Research-Sessions

Ensuring High Show Rates in Qualitative Market Research Sessions

By | Consumer Insights, Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized

Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…

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Touchstone Research Imperium Certification

Touchstone Research Receives Imperium’s Trust Shield Certification

By | Quality Control, Uncategorized

Touchstone Research, a leader in the digital market research space, advances its data quality credentials by adding Imperium’s Trust Shield Certification.  The Trust Shield confirms that Touchstone Research utilizes the industry’s #1 data-quality and anti-fraud services and follows industry best practices for implementing data quality checks. About the Trust Shield Certification: The certification process is rigorous.  Imperium checks the setup…

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Touchstone Research Data Quality

Touchstone Research Creates Dedicated Quality Control Team

By | Consumer Insights, Market Research, Quality Control, Quantitative Research, Uncategorized

Data Quality is at our Core Touchstone Research has been in the online research space for more than 30 years. Over the course of that experience, we have identified a winning strategy for dealing with the ever-present threat of bots, scammers, and inattentive respondents in online research studies. We have tested dozens of different strategies and tools to find which…

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Touchstone Research Consumer Insights Firm Promotes 6

Touchstone Research Consumer Insights Firm Promotes Six

By | Uncategorized

  Connecticut – February 8th, 2022 – To support the consumer insights firm growth and expanding initiatives, Touchstone Research, announced the promotion of six employees.  Samatha Leaman (Qual), Kyle Morrison (Quant) and Maegan Juul (Qual Recruitment) have been promoted to Senior Research Manager and will continue to lead their respective research divisions.  In addition, Andrea Boulden, Adam LaCroix and Danelle…

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Touchstone Research VP and Security Officer Selected as Treasurer of CIRQ Board

By | Uncategorized

Touchstone Research is pleased to announce that Travis Santa, VP and Security Officer, has been selected as the new Treasurer of the CIRQ (Certification Institute for Research Quality) board.  CIRQ is a non-profit subsidiary of the Insights Association, established in 2009 to provide audit and certification services to market research, insights, and data analytics firms. “I am very excited to…

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