Category

Qualitative Recruitment

Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies

By Education Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research

Recruiting educators for qualitative research presents both challenges and rewards. Whether you are speaking with teachers, administrators, or coaches, their insights can provide valuable perspectives on educational practices, policies, and innovations.  However, their demanding schedules and numerous commitments can make it difficult to secure their participation. In this article, we’ll cover effective strategies for recruiting educators, verifying their qualifications, and…

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Enhancing Qualitative Research through Strategic Participant Recruitment

Enhancing Qualitative Research through Strategic Participant Recruitment

By Data Integrity, Data Quality, In-Depth Interviews, In-Person Qualitative Research, Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Quality Control, Uncategorized

The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to meet its unique needs effectively….

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Keeping Kids Engaged

Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research

By Child Research, Consumer Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, In-Person Research, Kids and Family, Kids Market Research, Moderation, Online Qualitative Research, Qualitative Recruitment, Qualitative Research, Uncategorized, Youth Market Research

  Whether parents want to admit it or not, kids have an influence over what is purchased in the household.  From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior.   As a result, kids play a pivotal role in the consumer marketplace, which also makes them an…

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Touchstone Research Promotes Sara Sidlowski to Senior Project Director

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

By Augmented Reality, Child Research, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Kids Market Research, Market Research, Moderation, Moderator, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Research Analyst, Technology & Strategy, Touchstone Research, Touchstone Staff

Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and…

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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

By Child Research, Children's Online Privacy Protection Act (COPPA), Consumer Insights, Cultural Insights, Data Integrity, Data Privacy, Data Quality, Demographics, GDPR, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Kids Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Quality Control, Touchstone Research, Usability Research, UX, Youth Market Research

Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering…

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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

By Child Research, Children's Online Privacy Protection Act (COPPA), Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Market Research, Moderation, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Touchstone Research, Youth Market Research

Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting, however, but with a little…

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Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs

By Consumer Behavior, In-Person Qualitative Research, In-Person Research, Market Research, Moderation, Multisensory research, Observational research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Touchstone Research

  Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should I spend the time and…

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Tips for Conducting Qualitative Research In-Person

On the Road Again – Tips for Conducting Qualitative Research In-Person

By Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized, Usability Research

Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…

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High-Show-Rates-in-Qualitative-Market-Research-Sessions

Ensuring High Show Rates in Qualitative Market Research Sessions

By Consumer Insights, Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized

Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…

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