Category: Qualitative Recruitment
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Gen Z Qualitative Research: 5 Key Strategies for Deeper Engagement
Gen Z qualitative research is essential for brands aiming to stay relevant in a rapidly evolving marketplace. Gen Z—digital natives born between roughly 1997 and 2012—are not only powerful consumers but also cultural drivers and vocal brand critics. Their preferences, values, and digital fluency demand a research approach that is immersive, agile, and deeply authentic.…
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Taming Tough Focus Group Participants: A Moderator’s Survival Guide
Facilitating a successful focus group is like hosting a great dinner party—you want rich conversations, diverse viewpoints, and a smooth, enjoyable experience. But when focus group participants come with strong personalities or unpredictable behaviors, things can get tricky. That’s where a skilled focus group moderator truly shines. At Touchstone Research, a full service qualitative research…
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Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies
Recruiting educators for qualitative research presents both challenges and rewards. Whether you are speaking with teachers, administrators, or coaches, their insights can provide valuable perspectives on educational practices, policies, and innovations. However, their demanding schedules and numerous commitments can make it difficult to secure their participation. In this article, we’ll cover effective strategies for recruiting…
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Enhancing Qualitative Research through Strategic Participant Recruitment
The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to…
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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace,…
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Touchstone Research Promotes Sara Sidlowski to Senior Project Director
Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media…
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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research
Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies. Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust. In this article, we…
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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids
Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…
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Touchstone Research Newsletter – A Year In Review
2022 was quite the year at Touchstone! A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees. We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…
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Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs
Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should…