Month: December 2010

  • The iPad’s Role in the Future of Marketing Research (Part 2)

    The Pro’s & Con’s of using the iPad as a Field Research Device Travis Santa (@TravisSanta1) & Aaron Burch (@theburchyburch) There has been a lot of hype about the iPad and how it can be used by market researchers.  We have laid out some positive and negative aspects of the tablet that you should know…