Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

Read More
Benefits of Tech Checks in Qualitative Research Sessions

Benefits of Tech Checks in Qualitative Research Sessions

By | Consumer Insights, Market Research, Moderator, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research

In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a researcher (or tech support staff)…

Read More
Touchstone Research Promotes Karen Spruill to Research Manager

Touchstone Research Promotes Karen Spruill to Research Manager

By | Consumer Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Research, Touchstone Staff

Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s…

Read More
Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

By | Consumer Insights, International Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Research Manager, Touchstone Research, Touchstone Staff, Usability Research

Connecticut– June 21st, 2022 – Touchstone Research announced today that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment and technology…

Read More
Erik Erwin Joins Touchstone Research as Senior Project Director

Erik Erwin Joins Touchstone Research as Senior Project Director

By | Anthropologist, Careers, Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Usability Research

Durham, North Carolina – May 13th, 2022 – Touchstone Research announced today that Erik Erwin has joined the firm as Sr. Project Director.  Erik will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Erik is among 15 new hires added to the firm over the past…

Read More
Michelle Richard Joins Touchstone Research as Sr. Qualitative Analyst

Michelle Richard Joins Touchstone Research as Sr. Qualitative Analyst

By | Consumer Insights, Demographics, International Market Research, Kids and Family, Market Research, Moderator, New Hires, Qualitative Research, Quantitative Research, Reporting & Analysis, Research Analyst, Touchstone Staff, Usability Research

Idaho – May 13th, 2022 – Touchstone Research announced today that Michelle Richard has joined the firm as Sr. Qualitative Analyst.  Michelle will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Michelle is among 14 new hires added to the firm over the past 12 months….

Read More
Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

By | Careers, Cultural Insights, Moderator, New Hires, Qualitative Research, Research Analyst, Touchstone Staff

Southern California – March 30th, 2022 – Touchstone Research announced today that Patricia Lopez has joined the firm as Sr. Qualitative Analyst.  Lopez will work closely with TSR’s tech, media and entertainment and youth & family clients in executing a wide range of innovative qualitative research programs.  Lopez is among 13 new hires added to the firm over the past…

Read More