High-Show-Rates-in-Qualitative-Market-Research-Sessions

Ensuring High Show Rates in Qualitative Market Research Sessions

By | Consumer Insights, Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized

Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…

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Benefits of Tech Checks in Qualitative Research Sessions

Benefits of Tech Checks in Qualitative Research Sessions

By | Consumer Insights, Market Research, Moderator, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research

In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a researcher (or tech support staff)…

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Touchstone Research Promotes Karen Spruill to Research Manager

Touchstone Research Promotes Karen Spruill to Research Manager

By | Consumer Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Research, Touchstone Staff

Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s…

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Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

By | Consumer Insights, International Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Research Manager, Touchstone Research, Touchstone Staff, Usability Research

Connecticut– June 21st, 2022 – Touchstone Research announced today that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment and technology…

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Sahar Azimi Joins TSR as Research Associate

Sahar Azimi Joins Touchstone Research as Research Associate

By | Consumer Insights, Demographics, Kids and Family, Market Research, New Hires, Qualitative Research, Teen Market Research, Touchstone Staff, Young Adults

Michigan– June 8th, 2022 – Touchstone Research announced today that Sahar Azimi has joined the firm as Research Associate on TSR’s qualitative research division.  Sahar will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Sahar is among 17 new hires added to the firm over…

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Kate Ridoux Joins Touchstone Research as Project Director

Kate Ridoux Joins Touchstone Research as Project Director

By | Careers, Consumer Insights, New Hires, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Touchstone Staff, Usability Research

New Jersey– May 20th, 2022 – Touchstone Research announced today that Kate Ridoux has joined the firm as Project Director on TSR’s qualitative recruitment and fieldwork division.  Kate will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Kate is among 17 new hires added to…

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Erik Erwin Joins Touchstone Research as Senior Project Director

Erik Erwin Joins Touchstone Research as Senior Project Director

By | Anthropologist, Careers, Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Usability Research

Durham, North Carolina – May 13th, 2022 – Touchstone Research announced today that Erik Erwin has joined the firm as Sr. Project Director.  Erik will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Erik is among 15 new hires added to the firm over the past…

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Michelle Richard Joins Touchstone Research as Sr. Qualitative Analyst

Michelle Richard Joins Touchstone Research as Sr. Qualitative Analyst

By | Consumer Insights, Demographics, International Market Research, Kids and Family, Market Research, Moderator, New Hires, Qualitative Research, Quantitative Research, Reporting & Analysis, Research Analyst, Touchstone Staff, Usability Research

Idaho – May 13th, 2022 – Touchstone Research announced today that Michelle Richard has joined the firm as Sr. Qualitative Analyst.  Michelle will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Michelle is among 14 new hires added to the firm over the past 12 months….

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Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

By | Careers, Cultural Insights, Moderator, New Hires, Qualitative Research, Research Analyst, Touchstone Staff

Southern California – March 30th, 2022 – Touchstone Research announced today that Patricia Lopez has joined the firm as Sr. Qualitative Analyst.  Lopez will work closely with TSR’s tech, media and entertainment and youth & family clients in executing a wide range of innovative qualitative research programs.  Lopez is among 13 new hires added to the firm over the past…

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Danielle Song Joins TSR as Research Associate

By | Careers, Market Research, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff

Texas – March 25th, 2022 – Touchstone Research announced today that Danielle Song has joined the firm as Research Associate on TSR’s qualitative recruitment and fieldwork division.  Song will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm full-time, Danielle worked…

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