Elecia Allen has joined Touchstone Research as Senior Project Director

Elecia Allen has joined Touchstone Research as Senior Project Director

By | Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Moderator, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Uncategorized, Usability Research, UX

Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining Touchstone, Elecia worked…

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Connor Desmond Joins TSR as Research Associate

Connor Desmond Joins TSR as Research Associate

By | Careers, Consumer Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Usability Research

California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division.  Desmond will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm full-time, Connor worked for Disney…

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Tips for Conducting Qualitative Research In-Person

On the Road Again – Tips for Conducting Qualitative Research In-Person

By | Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized, Usability Research

Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Touchstone Research Promotes Colette Eberle to Project Director

Touchstone Research Promotes Colette Eberle to Project Director

By | Careers, Consumer Insights, Market Research, Promotions, Qualitative Research, Touchstone Research, Touchstone Staff

  California – September 28th, 2022 – Touchstone Research announced today that Colette Eberle has been promoted to Project Director on TSR’s Qualitative research division. In her new role, Colette will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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High-Show-Rates-in-Qualitative-Market-Research-Sessions

Ensuring High Show Rates in Qualitative Market Research Sessions

By | Consumer Insights, Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized

Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…

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Benefits of Tech Checks in Qualitative Research Sessions

Benefits of Tech Checks in Qualitative Research Sessions

By | Consumer Insights, Market Research, Moderator, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research

In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a researcher (or tech support staff)…

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Touchstone Research Promotes Karen Spruill to Research Manager

Touchstone Research Promotes Karen Spruill to Research Manager

By | Consumer Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Research, Touchstone Staff

Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s…

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Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

By | Consumer Insights, International Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Research Manager, Touchstone Research, Touchstone Staff, Usability Research

Connecticut– June 21st, 2022 – Touchstone Research announced today that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment and technology…

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Sahar Azimi Joins TSR as Research Associate

Sahar Azimi Joins Touchstone Research as Research Associate

By | Consumer Insights, Demographics, Kids and Family, Market Research, New Hires, Qualitative Research, Teen Market Research, Touchstone Staff, Young Adults

Michigan– June 8th, 2022 – Touchstone Research announced today that Sahar Azimi has joined the firm as Research Associate on TSR’s qualitative research division.  Sahar will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Sahar is among 17 new hires added to the firm over…

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