Category: Qualitative Research

  • Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies

    Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies

    Recruiting educators for qualitative research presents both challenges and rewards. Whether you are speaking with teachers, administrators, or coaches, their insights can provide valuable perspectives on educational practices, policies, and innovations.  However, their demanding schedules and numerous commitments can make it difficult to secure their participation. In this article, we’ll cover effective strategies for recruiting…

  • Unlocking Deeper Insights: The Power of Hybrid Qualitative Research

    Unlocking Deeper Insights: The Power of Hybrid Qualitative Research

    When people think of conducting qualitative research, they often automatically gravitate towards focus groups or in-depth interviews. While these methods are indeed powerful and widely used, they represent just a fraction of the qualitative research landscape. In such a dynamic research world, the questions we seek to answer are often complex and multifaceted. Traditional, single-method…

  • Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst.  Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…

  • Touchstone Research Promotes Alexis Warnick to Research Manager

    Touchstone Research Promotes Alexis Warnick to Research Manager

      Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division.  In her elevated role, Alexis of will oversee a team of qualitative project directors working across several client accounts. She will maintain her oversight of TSR’s key…

  • Keeping Kids Interested:  Tips for Sustaining Child Engagement in Qualitative Research

    Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research

      Whether parents want to admit it or not, kids have an influence over what is purchased in the household.  From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior.   As a result, kids play a pivotal role in the consumer marketplace,…

  • Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

    Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

    As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The…

  • Touchstone Research Promotes Sara Sidlowski to Senior Project Director

    Touchstone Research Promotes Sara Sidlowski to Senior Project Director

    Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media…

  • Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

    Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

    Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we…

  • Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

    Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

    Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…

  • Touchstone Research Promotes Alexis Warnick to Senior Project Director

    Touchstone Research Promotes Alexis Warnick to Senior Project Director

    Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts.…