Category: Qualitative Research
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Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling
New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a top full service market research and innovative consumer insights company, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and Augmented Sampling. These advanced solutions utilize artificial intelligence to improve data quality, streamline research processes, and uncover deeper insights across…
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The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), a top market research agency, we know that brands need ongoing, flexible market research but may not always have a fully mapped-out plan for the year. That’s why we created the Insight Advantage Program—an annual market research service program…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to iterate efficiently while keeping up with evolving user experience (UX) needs. At Touchstone Research, a top user experience research firm,…
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Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights
IntroductionIn today’s fast-paced media landscape, understanding your audience’s real-time reactions is more critical than ever. Dial testing empowers creators and brands to refine content based on genuine, unfiltered feedback, helping them stay ahead in a highly competitive market. By leveraging real-time audience feedback, you can ensure your content resonates with viewers from the very first…
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Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies
Recruiting educators for qualitative research presents both challenges and rewards. Whether you are speaking with teachers, administrators, or coaches, their insights can provide valuable perspectives on educational practices, policies, and innovations. However, their demanding schedules and numerous commitments can make it difficult to secure their participation. In this article, we’ll cover effective strategies for recruiting…
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Unlocking Deeper Insights: The Power of Hybrid Qualitative Research
When people think of conducting qualitative research, they often automatically gravitate towards focus groups or in-depth interviews. While these methods are indeed powerful and widely used, they represent just a fraction of the qualitative research landscape. In such a dynamic research world, the questions we seek to answer are often complex and multifaceted. Traditional, single-method…
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Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst
Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst. Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…
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Touchstone Research Promotes Alexis Warnick to Research Manager
Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division. In her elevated role, Alexis of will oversee a team of qualitative project directors working across several client accounts. She will maintain her oversight of TSR’s key…
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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace,…
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Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research
As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The…