Category: UX Research

  • Full-Service vs. Flexible Market Research: Which Approach is Right for Your Business?

    Full-Service vs. Flexible Market Research: Which Approach is Right for Your Business?

    Summary: Choosing the Right Market Research Approach Market research plays a crucial role in shaping business strategies, but not all research approaches fit every organization’s needs. Some businesses benefit from full-service market research, where an agency manages everything from study design to analysis, while others prefer flexible-service market research, selecting only the services they need.…

  • Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs

    Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs

    In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to iterate efficiently while keeping up with evolving user experience (UX) needs. At Touchstone Research, we specialize in online rolling research…

  • How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]

    How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]

    Let’s face it – researching with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights from…

  • The Ultimate Guide to Rolling Research UX Programs: Continuous Insights for Exceptional User Experiences

    The Ultimate Guide to Rolling Research UX Programs: Continuous Insights for Exceptional User Experiences

    In an era where digital products are at the heart of our daily lives, ensuring user satisfaction and seamless functionality has never been more critical. Rolling Research UX Programs provide an agile and ongoing approach to understanding user needs, refining designs, and fostering meaningful user experiences. What Are Rolling Research UX Programs?Rolling Research UX Programs…