Category: UX Research

  • UX Research Best Practices: 3 Proven Strategies from Our Moderator Roundtable

    UX Research Best Practices: 3 Proven Strategies from Our Moderator Roundtable

    Conducting remote UX research with dynamic stimuli and evolving prototypes presents a unique set of challenges—balancing structure and flexibility, managing tech intricacies, and uncovering clear, actionable user insights. When done right, UX research best practices become a powerful tool for shaping intuitive, high-performing digital products. At Touchstone Research, we help brands elevate their UX research…

  • UX Research Recruitment: 5 Proven Steps for Recruiting the Right Participants

    UX Research Recruitment: 5 Proven Steps for Recruiting the Right Participants

    How do you recruit participants for UX research? Recruiting participants for UX research involves defining your target audience, using specialized recruitment agencies, applying multi-step screening processes, offering incentives, and ensuring a seamless experience. The goal is to engage qualified, reliable users whose feedback leads to better product decisions. UX research recruitment is essential for any…

  • UX Research vs. Usability Testing: What’s the Difference & Why You Need Both

    UX Research vs. Usability Testing: What’s the Difference & Why You Need Both

    In today’s digital landscape, creating seamless, intuitive, and user-centered experiences is critical for product success. Whether you’re designing a mobile app, e-commerce platform, or SaaS tool, understanding how real users think, feel, and behave is essential. That’s where user experience research and usability testing come in. While these terms are often used interchangeably, they serve…

  • Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs

    Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs

    In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to iterate efficiently while keeping up with evolving user experience (UX) needs. At Touchstone Research, a top user experience research firm,…

  • How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]

    How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]

    Let’s face it –conducting market research with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights…

  • The Ultimate Guide to Rolling Research UX Programs: Continuous Insights for Exceptional User Experiences

    The Ultimate Guide to Rolling Research UX Programs: Continuous Insights for Exceptional User Experiences

    In today’s fast-moving digital landscape, UX rolling research has become a foundational strategy for brands that want to stay user-centered and agile. With constant product updates and shifting user expectations, online rolling research UX programs provide the ongoing insights needed to improve functionality, design, and engagement—every step of the way. What Is Rolling Research? Rolling…