Category

Cultural Insights

DATA SUPPORTED WAYS TO MAKE MARKET RESEARCH SURVEYS MORE INCLUSIVE FOR PARTICIPANTS

Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

By Consumer Insights, Consumer Reports, Cultural Insights, Data Quality, Inclusive, Inclusive Questions, Inclusivity, Market Research, Market Research Reports, Quantitative Research, Reporting & Analysis, Reports, Research Manager, Touchstone Research, Uncategorized

  Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make our survey experience, and our…

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Elecia Allen has joined Touchstone Research as Senior Project Director

Elecia Allen has joined Touchstone Research as Senior Project Director

By Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Moderator, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Uncategorized, Usability Research, UX

Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining Touchstone, Elecia worked…

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Tips for Conducting Qualitative Research In-Person

On the Road Again – Tips for Conducting Qualitative Research In-Person

By Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized, Usability Research

Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Erik Erwin Joins Touchstone Research as Senior Project Director

Erik Erwin Joins Touchstone Research as Senior Project Director

By Anthropologist, Careers, Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Usability Research

Durham, North Carolina – May 13th, 2022 – Touchstone Research announced today that Erik Erwin has joined the firm as Sr. Project Director.  Erik will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Erik is among 15 new hires added to the firm over the past…

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Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

By Careers, Cultural Insights, Moderator, New Hires, Qualitative Research, Research Analyst, Touchstone Staff

Southern California – March 30th, 2022 – Touchstone Research announced today that Patricia Lopez has joined the firm as Sr. Qualitative Analyst.  Lopez will work closely with TSR’s tech, media and entertainment and youth & family clients in executing a wide range of innovative qualitative research programs.  Lopez is among 13 new hires added to the firm over the past…

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