Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Erik Erwin Joins Touchstone Research as Senior Project Director

Erik Erwin Joins Touchstone Research as Senior Project Director

By | Anthropologist, Careers, Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Usability Research

Durham, North Carolina – May 13th, 2022 – Touchstone Research announced today that Erik Erwin has joined the firm as Sr. Project Director.  Erik will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Erik is among 15 new hires added to the firm over the past…

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Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

Patricia Lopez Joins Touchstone Research as Sr. Qualitative Analyst

By | Careers, Cultural Insights, Moderator, New Hires, Qualitative Research, Research Analyst, Touchstone Staff

Southern California – March 30th, 2022 – Touchstone Research announced today that Patricia Lopez has joined the firm as Sr. Qualitative Analyst.  Lopez will work closely with TSR’s tech, media and entertainment and youth & family clients in executing a wide range of innovative qualitative research programs.  Lopez is among 13 new hires added to the firm over the past…

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