Wherever Your Research Takes You, TSR Has You Covered
Cultural Understanding. Global Impact

Global Insights for Worldwide Impact

- Extensive Global Coverage: Conduct research in over 60 markets across all major regions, including the Americas, APAC, and EMEA. Explore our comprehensive market coverage list below.
- Global Reach, Local Expertise: We partner with in-market moderators, translators, researchers and experts to ensure your research is culturally relevant, compliant, and effective in each targeted region.
- Comprehensive Research Solutions: Access our full range of quantitative, qualitative, and community/panel offerings, all available for global research initiatives.
- The Gold Standard in Data Quality: Benefit from our rigorous in-house quality control processes combined with top-tier third-party tools to ensure clean, reliable data across any market.
- Dedicated US Project Team: Our specialized US-based team coordinates and facilitates research projects across all global markets, ensuring seamless execution and consistency.
Wherever Your Research Takes You, TSR’s Recruitment Division Has You Covered!

Local US Research

National Research
Innovative Marketing Research Services
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Augmented Sampling
Conversational AI Surveys
Qualitative Research
Uncover Deep Insights into Audience Motivations Globally
Delve into the underlying motivations and behaviors of your audience with in-depth qualitative research conducted across global markets. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation, regardless of where your audience is located. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions on a global scale.
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Global Qualitative Services
- Ideation / Design Consulting
- Participant Screening and Recruitment across diverse markets
- Project Setup and Management tailored for international audiences
- Facility Booking and Coordination worldwide
- Discussion Guide Development for cross-cultural relevance
- In-market Moderation by local experts
- Transcription and Translation services for multiple languages
- Cross-market Analysis to compare insights across regions
- Video Highlight Reel Development
- Incentive Distribution adapted to local norms

Quantitative Research
Drive Strategic Decisions with Data-Backed Insights from Global Markets
Inform your decision-making with robust, large-scale quantitative research. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, delivers reliable data that keeps you ahead of the curve. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights you need to make confident, data-driven decisions.
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Global Quantitative Services
- Research Design tailored for different markets
- Questionnaire Development, Translation, and Localization
- Survey Programming across multiple languages
- In-market Validation with local participants
- Pre-testing / Piloting for global relevance
- Sample and Field Management in various regions
- Data Processing / Banner Tabulation for cross-market comparisons
- Weighting to ensure representative samples
- Verbatim Translation in multiple languages
- Open-end Coding for nuanced global insights
- Normative Databases for benchmarking across markets
- Cross-market Analysis to highlight regional differences and similarities

Recruitment & Fieldwork
High-Quality Global Participants for Insightful Research
Ensure your research is built on a foundation of high-quality participants from around the world. Our recruitment and fieldwork services utilize in-depth screening processes to engage relevant respondents across various markets, providing the valuable insights necessary for your global market research studies. Trust our expert team to deliver the right audience for your project’s success, regardless of location.

UX Research
Optimize User Experiences Globally for Greater Engagement
Enhance user satisfaction and product usability across international markets through our comprehensive UX research services. We ensure your products meet the needs and expectations of users in different regions, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with a global audience.

Communities & Panels
Continuous Global Insights from Custom Communities and Panels
Gain agile, always-on insights with our custom-built online communities and panels designed for international reach. Whether you need a lightweight insight community of dedicated fans in a specific region or a large-scale global panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward globally.

Dial Tester
Real-Time Global Audience Feedback for Media and Audio Content
Capture moment-to-moment feedback from audiences around the world on your media and audio content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from global participants as they engage with your content. Whether testing TV shows, ads, or messaging across different regions, Dial Tester provides the insights needed to refine your content for maximum engagement and impact worldwide.

Secure Content Testing
Unmatched Protection for Your Confidential Content
Safeguard your sensitive content across international markets with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure every piece of content, including media, product concepts, and prototypes, is protected and traceable no matter where it’s tested. Whether you’re conducting research in a single market or across multiple regions, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access globally.

Augmented Sampling
AI-Driven Sampling for Hard -to-Reach Markets
Maximize the value of your global research efforts with our Augmented Sampling service, powered by cutting-edge AI technology. Designed to address challenges like missing data, low-incidence quotas, and hard-to-reach audiences, Augmented Sampling fills in the gaps with synthetic responses based on real panelist data. Whether you’re conducting research in established or emerging markets, this solution ensures that your datasets are complete, accurate, and representative, all while reducing field times and costs. From APAC to EMEA, our AI technology ensures consistent, high-quality results across all markets.

Conversational AI Services
Engaging, Adaptive Surveys for a Global Audience
Transform your global research experience with our Conversational AI Surveys, an innovative approach that turns traditional surveys into interactive, real-time conversations. These chat-based surveys are designed to increase engagement, reduce fatigue, and adapt dynamically to respondent inputs, ensuring deeper insights. Available in multiple languages and optimized for cultural relevance, Conversational AI Surveys bridge the gap between qualitative and quantitative research, providing richer insights across markets worldwide. Whether in the Americas, APAC, or EMEA, our AI-driven solution delivers personalized, actionable data for every global research initiative.

Global Reach to a Wide Range of Audiences
Gen Z
Industry Expertise
- Technology
- Media & Entertainment
- Youth & Family
- Education
- Consumer Packaged Goods
- Toys & Gaming
- Sports, Wellness, & Fitness
- Food, Beverage, & Restaurant
- Retail & Apparel
- Healthcare
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What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


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