Wherever Your Research Takes You, TSR Has You Covered

Global Insights for Worldwide Impact

  • Extensive Global Coverage: Conduct research in over 60 markets across all major regions, including the Americas, APAC, and EMEA. Explore our comprehensive market coverage list below.
  • Global Reach, Local Expertise: We partner with in-market moderators, translators, researchers and experts to ensure your research is culturally relevant, compliant, and effective in each targeted region.
  • Comprehensive Research Solutions: Access our full range of quantitative, qualitative, and community/panel offerings, all available for global research initiatives.
  • The Gold Standard in Data Quality: Benefit from our rigorous in-house quality control processes combined with top-tier third-party tools to ensure clean, reliable data across any market.
  • Dedicated US Project Team: Our specialized US-based team coordinates and facilitates research projects across all global markets, ensuring seamless execution and consistency.

Wherever Your Research Takes You, TSR’s Recruitment Division Has You Covered!

Local US Research

National Research

Global Research

Global Research

Markets Covered

Argentina
Australia
Austria
Bangladesh
Belgium
Brazil
Canada
Chile
China
Colombia
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Hong Kong

Hungary
India
Indonesia
Ireland
Italy
Japan
Kenya
Lithuania
Malaysia
Mexico
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Paraguay
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia

Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates

United Kingdom
United States

Uruguay
Venezuela
Vietnam
We are regularly adding new markets to our coverage, so please reach out if you don’t see your market of interest listed

Innovative Marketing Research Services

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

  • Augmented Sampling

  • Conversational AI Surveys

Qualitative Research

Uncover Deep Insights into Audience Motivations Globally

Delve into the underlying motivations and behaviors of your audience with in-depth qualitative research conducted across global markets. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation, regardless of where your audience is located. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions on a global scale.

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Global Qualitative Services

  • Ideation / Design Consulting
  • Participant Screening and Recruitment across diverse markets
  • Project Setup and Management tailored for international audiences
  • Facility Booking and Coordination worldwide
  • Discussion Guide Development for cross-cultural relevance
  • In-market Moderation by local experts
  • Transcription and Translation services for multiple languages
  • Cross-market Analysis to compare insights across regions
  • Video Highlight Reel Development
  • Incentive Distribution adapted to local norms

Quantitative Research

Drive Strategic Decisions with Data-Backed Insights from Global Markets

Inform your decision-making with robust, large-scale quantitative research. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, delivers reliable data that keeps you ahead of the curve. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights you need to make confident, data-driven decisions.

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Global Quantitative Services

  • Research Design tailored for different markets
  • Questionnaire Development, Translation, and Localization
  • Survey Programming across multiple languages
  • In-market Validation with local participants
  • Pre-testing / Piloting for global relevance
  • Sample and Field Management in various regions
  • Data Processing / Banner Tabulation for cross-market comparisons
  • Weighting to ensure representative samples
  • Verbatim Translation in multiple languages
  • Open-end Coding for nuanced global insights
  • Normative Databases for benchmarking across markets
  • Cross-market Analysis to highlight regional differences and similarities

Recruitment & Fieldwork

High-Quality Global Participants for Insightful Research

Ensure your research is built on a foundation of high-quality participants from around the world. Our recruitment and fieldwork services utilize in-depth screening processes to engage relevant respondents across various markets, providing the valuable insights necessary for your global market research studies. Trust our expert team to deliver the right audience for your project’s success, regardless of location.

UX Research

Optimize User Experiences Globally for Greater Engagement

Enhance user satisfaction and product usability across international markets through our comprehensive UX research services. We ensure your products meet the needs and expectations of users in different regions, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with a global audience.

Communities & Panels

Continuous Global Insights from Custom Communities and Panels

Gain agile, always-on insights with our custom-built online communities and panels designed for international reach. Whether you need a lightweight insight community of dedicated fans in a specific region or a large-scale global panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward globally.

Dial Tester

Real-Time Global Audience Feedback for Media and Audio Content

Capture moment-to-moment feedback from audiences around the world on your media and audio content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from global participants as they engage with your content. Whether testing TV shows, ads, or messaging across different regions, Dial Tester provides the insights needed to refine your content for maximum engagement and impact worldwide.

Secure Content Testing

Unmatched Protection for Your Confidential Content

Safeguard your sensitive content across international markets with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure every piece of content, including media, product concepts, and prototypes, is protected and traceable no matter where it’s tested. Whether you’re conducting research in a single market or across multiple regions, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access globally.

Augmented Sampling

AI-Driven Sampling for Hard -to-Reach Markets

Maximize the value of your global research efforts with our Augmented Sampling service, powered by cutting-edge AI technology. Designed to address challenges like missing data, low-incidence quotas, and hard-to-reach audiences, Augmented Sampling fills in the gaps with synthetic responses based on real panelist data. Whether you’re conducting research in established or emerging markets, this solution ensures that your datasets are complete, accurate, and representative, all while reducing field times and costs. From APAC to EMEA, our AI technology ensures consistent, high-quality results across all markets.

Conversational AI Services

Engaging, Adaptive Surveys for a Global Audience

Transform your global research experience with our Conversational AI Surveys, an innovative approach that turns traditional surveys into interactive, real-time conversations. These chat-based surveys are designed to increase engagement, reduce fatigue, and adapt dynamically to respondent inputs, ensuring deeper insights. Available in multiple languages and optimized for cultural relevance, Conversational AI Surveys bridge the gap between qualitative and quantitative research, providing richer insights across markets worldwide. Whether in the Americas, APAC, or EMEA, our AI-driven solution delivers personalized, actionable data for every global research initiative.

Kids / Gen Alpha
Teens
Young Adults /
Gen Z
Adults & Parents
Educators
Creators & Influencers
Generative AI
VR / AR
Multicultural
And More!

Industry Expertise

  • Technology
  • Media & Entertainment
  • Youth & Family
  • Education
  • Consumer Packaged Goods
  • Toys & Gaming
  • Sports, Wellness, & Fitness
  • Food, Beverage, & Restaurant
  • Retail & Apparel
  • Healthcare

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company