Creators & Influencers Market Research

Uncovering Genuine Multicultural Insights from Creators & Influencers

  • Deep Insights into Creator Behaviors: Specialized in understanding the unique perspectives and behaviors of content creators and influencers, we uncover valuable insights that reflect their motivations, preferences, and the trends driving their communities.
  • Proven Expertise Across All Creator Tiers: With extensive experience sourcing and working with creators ranging from micro-influencers with thousands of followers to macro-influencers with 100K+ followers, our expertise spans UX research, quantitative studies, and long-term research programs.
  • Access to Diverse Creator & Influencer Panels: Leverage our extensive network of creators and influencers through our proprietary panels and strategic partnerships, capturing authentic feedback across a wide range of niches and platforms, including Instagram, TikTok, YouTube, Facebook, and more.
  • Actionable Strategies for Brand Engagement: Translate insights from creators and influencers into actionable strategies that keep your brand relevant, engaging, and connected to these dynamic content producers and their audiences.
  • Inclusive & Platform-Specific Research: Our research captures the diverse voices within creator communities, ensuring your brand connects authentically and effectively across various platforms and content styles.

Diverse Creator & Influencer Demographics We Reach

  • Creators with large followings (100,000+ followers)
  • Aspiring Creators & Rising Stars (1,000 followers)
  • Social Media Influencers
  • YouTubers & Streamers
  • Bloggers & Writers
  • Podcasters
  • Instagram & TikTok Stars
  • Gaming Influencers
  • Niche Content Creators
  • Lifestyle & Fashion Influencers
  • Tech Reviewers & Enthusiasts
  • Eco-Conscious & Socially Aware Influencers
  • Health & Wellness Influencers
  • Music & Entertainment Creators
  • Vloggers
  • Culturally Influential Creators
  • And many more!

Creator & Influencer Market Research Services

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover the ‘Why’ Behind Creator & Influencer Behaviors

Delve into the motivations, behaviors, and preferences of content creators with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this dynamic group, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind creator and influencer actions.

Quantitative Research

Drive Strategic Decisions with Data from Creators & Influencers

Make confident decisions with robust quantitative research designed for creator and influencer audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from this unique demographic. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in influencer marketing.

Recruitment & Fieldwork

High-Quality Participants for Influencer-Focused Research

Ensure your research is grounded in high-quality participants from the influencer and creator space. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, using in-depth screening processes that ensure cultural sensitivity and engagement. Trust our expert team to deliver the right audience for the success of your influencer-focused projects.

UX Research

Design User Experiences That Resonate with Creators

Enhance satisfaction and usability for products oriented towards creators and influencers with our comprehensive UX research services. We ensure your products meet the needs and expectations of these groups, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with creators and their audiences.

Communities & Panels

Real-Time Insights from Creator & Influencer Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for creators and influencers. Whether you need a lightweight community of dedicated creators or a large-scale general panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.

Dial Tester

Real-Time Feedback from Creators & Influencers

Capture moment-to-moment feedback from creators and influencers on your media and content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from influencers as they engage with your content. Whether testing ads, sponsored content, or digital experiences, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing

Unmatched Protection for Creator-Focused Content

Safeguard your sensitive creator-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Technology
Media & Entertainment
Youth & Family
Education
Consumer Packaged Goods
Sports, Wellness, & Fitness
Food, Beverage, & Restaurant
Retail & Apparel
Healthcare
Toys & Gaming

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company