Creators & Influencers Market Research
Empowering Brands with Authentic Creator Perspectives

Uncovering Genuine Multicultural Insights from Creators & Influencers

- Deep Insights into Creator Behaviors: Specialized in understanding the unique perspectives and behaviors of content creators and influencers, we uncover valuable insights that reflect their motivations, preferences, and the trends driving their communities.
- Proven Expertise Across All Creator Tiers: With extensive experience sourcing and working with creators ranging from micro-influencers with thousands of followers to macro-influencers with 100K+ followers, our expertise spans UX research, quantitative studies, and long-term research programs.
- Access to Diverse Creator & Influencer Panels: Leverage our extensive network of creators and influencers through our proprietary panels and strategic partnerships, capturing authentic feedback across a wide range of niches and platforms, including Instagram, TikTok, YouTube, Facebook, and more.
- Actionable Strategies for Brand Engagement: Translate insights from creators and influencers into actionable strategies that keep your brand relevant, engaging, and connected to these dynamic content producers and their audiences.
- Inclusive & Platform-Specific Research: Our research captures the diverse voices within creator communities, ensuring your brand connects authentically and effectively across various platforms and content styles.
Diverse Creator & Influencer Demographics We Reach
- Creators with large followings (100,000+ followers)
- Aspiring Creators & Rising Stars (1,000 followers)
- Social Media Influencers
- YouTubers & Streamers
- Bloggers & Writers
- Podcasters
- Instagram & TikTok Stars
- Gaming Influencers
- Niche Content Creators
- Lifestyle & Fashion Influencers
- Tech Reviewers & Enthusiasts
- Eco-Conscious & Socially Aware Influencers
- Health & Wellness Influencers
- Music & Entertainment Creators
- Vloggers
- Culturally Influential Creators
- And many more!

Creator & Influencer Market Research Services
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover the ‘Why’ Behind Creator & Influencer Behaviors
Delve into the motivations, behaviors, and preferences of content creators with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this dynamic group, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind creator and influencer actions.

Quantitative Research
Drive Strategic Decisions with Data from Creators & Influencers
Make confident decisions with robust quantitative research designed for creator and influencer audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from this unique demographic. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in influencer marketing.

Recruitment & Fieldwork
High-Quality Participants for Influencer-Focused Research
Ensure your research is grounded in high-quality participants from the influencer and creator space. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, using in-depth screening processes that ensure cultural sensitivity and engagement. Trust our expert team to deliver the right audience for the success of your influencer-focused projects.

UX Research
Design User Experiences That Resonate with Creators
Enhance satisfaction and usability for products oriented towards creators and influencers with our comprehensive UX research services. We ensure your products meet the needs and expectations of these groups, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with creators and their audiences.

Communities & Panels
Real-Time Insights from Creator & Influencer Communities
Gain ongoing insights with custom-built online communities and panels designed specifically for creators and influencers. Whether you need a lightweight community of dedicated creators or a large-scale general panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.

Dial Tester
Real-Time Feedback from Creators & Influencers
Capture moment-to-moment feedback from creators and influencers on your media and content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from influencers as they engage with your content. Whether testing ads, sponsored content, or digital experiences, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing
Unmatched Protection for Creator-Focused Content
Safeguard your sensitive creator-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Industry Expertise
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What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


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