Why Touchstone?
Innovative, Reliable Insights That Drive Strategic Growth and Success

Our Mission
At Touchstone Research, our mission is to deliver innovative and actionable insights that help our clients make informed decisions. Through a combination of advanced research methodologies, cutting-edge technology, and a team of experienced professionals, we provide the highest quality market research solutions that drive business success. We are committed to building long-term relationships with our clients, exceeding their expectations, and delivering insights that inspire growth and change.
The Touchstone Difference
Innovation & Excellence
Tech-Driven Research Services & Methods:
Founded on the principles of innovation and excellence, Touchstone Research embodies these values in every aspect of our work. We offer a comprehensive suite of next-gen quantitative, qualitative, community, and panel services, alongside proprietary tools like Dial Tester and Secure Content Testing (SCT). We continually integrate new technologies into our processes, being early adopters of innovations such as online and mobile research, Generative AI, and VR/AR.
Comprehensive Expertise Across Industries & Audiences:
Our full-service team of over 40 researchers brings extensive expertise across a range of industries and audiences. Industry coverage includes Media & Entertainment, Technology, Youth & Family, UX, Education, CPG, Sports, Wellness & Fitness, Toys & Gaming, Food, Beverage & Restaurant, Retail & Apparel, Healthcare, and more. Audience expertise includes general consumer and B2B targets as well as specialization in conducting research with diverse multicultural groups, creators & influencers, children, teens, and young adults/Gen Z. We also have our own COPPA-certified Youth & Family research panel, Panelpolls, and an extensive worldwide partner network.
Data You Can Trust, Backed by Rigorous Quality Control:
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions. Touchstone is Data Quality Certified by Imperium and holds the Sentry Certified Quality Seal.
Unmatched Data Security and Privacy Compliance:
Touchstone is committed to the highest standards of data security and privacy. We are SOC 2 Type 2 compliant, active participants in the Data Privacy Framework, and our research services are in compliance with CPRA and GDPR. As an approved vendor for some of the world’s largest brands and agencies, you can rest assured that Touchstone will tick all the boxes when it comes to meeting your data security requirements.
Flexible, Full-Service Research Solutions Tailored to Your Needs:
Touchstone provides a range of full and flexible service, qualitative, quantitative, hybrid, community & panel, and custom research service programs depending on your specific needs and objectives. We serve as an extension of your team and fit in exactly where you need us.
Our Story
Founded in 1991 by Steve Burch, Touchstone Research was built on the core principles of innovation and excellence. These values are integrated into everything we do. From the beginning, Touchstone has been an early adopter of disruptive technologies, creating methodologies around them. We pioneered online surveys with the advent of the internet, mobile surveys with the first iPhone, online communities with early bulletin board software, and online focus groups using the first web conferencing technologies. Today, we leverage VR/AR and Generative AI to continue pushing the boundaries of market research.
When our clients need solutions that don’t exist, we build them. This includes our proprietary Youth & Family panel (Panelpolls), Secure Content Testing system, and the kid-approved Dial Tester tool. Our commitment to excellence in service and insights has fueled our growth, and we now have a team of over 40 research experts providing global coverage across quantitative and qualitative research, communities and panels, UX, and fieldwork and recruitment. Clients trust and remain with us not only for our technical expertise, but also for our integrity and adherence to the highest ethical standards, data privacy, and data security.
In ancient times alchemists used a special stone—known as a touchstone—to grade the purities of precious metals such as gold and silver. Similarly, Touchstone Research sets the standard for excellence of work and exceptional customer service in market research.

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Meet Our Team
Our team at Touchstone Research is a diverse group of passionate and experienced professionals dedicated to delivering innovative and actionable insights. With expertise across various industries and a commitment to excellence, our team collaborates closely with clients to drive strategic growth and success. Get to know the experts who bring your research projects to life and are committed to exceeding your expectations every step of the way.

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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs