Multicultural Market Research

Uncovering Genuine Multicultural
Insights for Inclusive Strategies

  • Comprehensive Insights into Multicultural Preferences: Specialized in understanding the diverse perspectives and behaviors of multicultural audiences, we uncover valuable insights that reflect the unique needs and cultural nuances of various communities.
  • Proven Experience in Multicultural Research: With years of experience conducting research across diverse cultural backgrounds, our team has a deep understanding of the complexities and sensitivities involved in multicultural studies, ensuring accurate and respectful insights.
  • Access to Diverse Multicultural Panels: Leverage our extensive network of multicultural audiences through our proprietary panel, Panelpolls, and strategic global panel partners, capturing authentic feedback across a wide range of cultural backgrounds.
  • Actionable Strategies for Inclusive Brands: Translate insights from multicultural audiences into actionable strategies that keep your brand relevant, inclusive, and connected to these key demographic groups.
  • Inclusive & Culturally Sensitive Research: Our research captures the diverse voices within multicultural communities, ensuring your brand connects authentically and respectfully with all segments of these populations.

Multicultural Market Research Services

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover the ‘Why’ Behind Multicultural Behaviors

Delve into the motivations, behaviors, and preferences of diverse cultural groups with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching multicultural communities, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or culturally sensitive ethnographic studies, we help you understand the “why” behind consumer actions.

Quantitative Research

Drive Strategic Decisions with Multicultural Data

Make confident decisions with robust quantitative research designed for multicultural audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from participants of diverse cultural backgrounds. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in multicultural markets.

Recruitment & Fieldwork

High-Quality Multicultural Participants for Insightful Research

Ensure your research is grounded in high-quality participants from diverse cultural backgrounds. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, using in-depth screening processes that ensure cultural sensitivity and engagement. Trust our expert team to deliver the right audience for the success of your multicultural-focused projects.

UX Research

Design User Experiences That Resonate Across Cultures

Enhance satisfaction and usability for products oriented towards multicultural audiences with our comprehensive UX research services. We ensure your products meet the needs and expectations of diverse communities, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with multicultural consumers.

Communities & Panels

Real-Time Insights from Multicultural Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for multicultural audiences. Whether you need a lightweight community of dedicated users or a large-scale general panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in multicultural markets.

Dial Tester

Real-Time Feedback from Multicultural Audiences

Capture moment-to-moment feedback from multicultural audiences on your media and audio content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions as they engage with your content. Whether testing TV shows, ads, or digital experiences, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing

Unmatched Protection for Multicultural Content

Safeguard your sensitive content aimed at multicultural audiences with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Technology
Media & Entertainment
Youth & Family
Education
Consumer Packaged Goods
Sports, Wellness, & Fitness
Food, Beverage, & Restaurant
Retail & Apparel
Healthcare
Toys & Gaming

Multicultural Demographics We Reach

  • Hispanic Communities
  • Black/African American Communities
  • Asian American & Pacific Islander Communities
  • Middle Eastern & North African Communities
  • Native American/Indigenous Communities
  • Multiracial Individuals & Families
  • Immigrant Populations
  • Religious Communities
  • LGBTQ+ Communities
  • Culturally Influential Communities
  • And many more!
Kids / Gen Alpha
Teens
Young Adults /
Gen Z
Adults & Parents
Educators
Creators & Influencers
Generative AI
VR / AR
Multicultural
And More!

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company