Media & Entertainment Consumer Insights
Innovative Insights, Better Content

Insights that Help Grow Your Audience

- Proven Experience in the Media & Entertainment Industry: With decades of experience, Touchstone has led successful research projects for top media companies, providing actionable insights that shape industry-leading content.
- Maximize Content Engagement: Uncover strategic insights from core and potential audiences to create compelling content and marketing strategies before release.
- Real-Time Audience Feedback: Leverage our proprietary tools like Dial Tester and Secure Content Testing (SCT) to gather insights on TV show pilots, early-stage TV shows, animatics, title tests, live broadcasts, podcasts and more.
- Recruit-to-View & Post-Premiere Insights: Engage participants before and after your content airs to capture awareness, viewership behaviors, and audience reactions.
- Identify Emerging Consumer Trends: Discover trends in the media and entertainment space, and new opportunities for your brand.
- Optimize Marketing Assets: Test and refine marketing images and promos to ensure they resonate with your target viewers.
Media & Entertainment Demographics We Target
- Streaming Media Enthusiasts
- Social Media Users
- Movie & TV Show Fans
- Music Lovers & Podcast Listeners
- Gamers
- Young Adults & Gen Z
- Teens
- Families & Children
- Multicultural Audiences
- Tech-Savvy Consumers
- Influencers & Content Creators
- And many more!

Market Research Services for Media & Entertainment Companies
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover the “Why” Behind Media Consumption
Delve into the motivations, behaviors, and preferences of media consumers with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching media audiences, providing actionable findings that empower informed decision-making and foster innovation in content creation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions.

Quantitative Research
Drive Strategic Decisions with Data-Backed Insights
Make confident decisions with robust quantitative research designed for media and entertainment audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from media consumers. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in the fast-paced world of media and entertainment.

Recruitment & Fieldwork
High-Quality Participants for Media & Entertainment Research
Ensure your research is grounded in high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, using in-depth screening processes that ensure engagement and authenticity. Trust our expert team to deliver the right audience for the success of your media-focused projects.

UX Research
Design User Experiences That Resonate with Media Consumers
Enhance satisfaction and usability for media-oriented products with our comprehensive UX research services. We ensure your platforms and content meet the needs and expectations of your audience, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly media experiences that resonate with consumers.

Communities & Panels
Continuous Insights from Media & Entertainment Communities
Gain ongoing insights with custom-built online communities and panels designed specifically for media consumers. Whether you need a lightweight community of dedicated fans or a large-scale general audience panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.

Dial Tester
Real-Time Feedback from Media Consumers
Capture moment-to-moment feedback from media consumers on your content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from viewers and listeners as they engage with your media. Whether testing TV shows, ads, or streaming content, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing
Unmatched Protection for Media Content
Safeguard your sensitive media content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Global Reach to a Wide Range of Audiences
Gen Z
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What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


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