Media & Entertainment Consumer Insights

Insights that Help Grow Your Audience

  • Proven Experience in the Media & Entertainment Industry: With decades of experience, Touchstone has led successful research projects for top media companies, providing actionable insights that shape industry-leading content.
  • Maximize Content Engagement: Uncover strategic insights from core and potential audiences to create compelling content and marketing strategies before release.
  • Real-Time Audience Feedback: Leverage our proprietary tools like Dial Tester and Secure Content Testing (SCT) to gather insights on TV show pilots, early-stage TV shows, animatics, title tests, live broadcasts, podcasts and more.
  • Recruit-to-View & Post-Premiere Insights: Engage participants before and after your content airs to capture awareness, viewership behaviors, and audience reactions.
  • Identify Emerging Consumer Trends: Discover trends in the media and entertainment space, and new opportunities for your brand.
  • Optimize Marketing Assets: Test and refine marketing images and promos to ensure they resonate with your target viewers.

Media & Entertainment Demographics We Target

  • Streaming Media Enthusiasts
  • Social Media Users
  • Movie & TV Show Fans
  • Music Lovers & Podcast Listeners
  • Gamers
  • Young Adults & Gen Z
  • Teens
  • Families & Children
  • Multicultural Audiences
  • Tech-Savvy Consumers
  • Influencers & Content Creators
  • And many more!

Market Research Services for Media & Entertainment Companies

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover the “Why” Behind Media Consumption

Delve into the motivations, behaviors, and preferences of media consumers with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching media audiences, providing actionable findings that empower informed decision-making and foster innovation in content creation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions.

Quantitative Research

Drive Strategic Decisions with Data-Backed Insights

Make confident decisions with robust quantitative research designed for media and entertainment audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from media consumers. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in the fast-paced world of media and entertainment.

Recruitment & Fieldwork

High-Quality Participants for Media & Entertainment Research

Ensure your research is grounded in high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, using in-depth screening processes that ensure engagement and authenticity. Trust our expert team to deliver the right audience for the success of your media-focused projects.

UX Research

Design User Experiences That Resonate with Media Consumers

Enhance satisfaction and usability for media-oriented products with our comprehensive UX research services. We ensure your platforms and content meet the needs and expectations of your audience, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly media experiences that resonate with consumers.

Communities & Panels

Continuous Insights from Media & Entertainment Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for media consumers. Whether you need a lightweight community of dedicated fans or a large-scale general audience panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.

Dial Tester

Real-Time Feedback from Media Consumers

Capture moment-to-moment feedback from media consumers on your content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from viewers and listeners as they engage with your media. Whether testing TV shows, ads, or streaming content, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing

Unmatched Protection for Media Content

Safeguard your sensitive media content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Kids / Gen Alpha
Teens
Young Adults /
Gen Z
Adults & Parents
Educators
Creators & Influencers
Generative AI
VR / AR
Multicultural
And More!

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • Touchstone Research has executed more than a dozen SCT projects for me for very high-profile media clients. I was always confident that the content being shown was completely safe and their project management throughout all steps of the process was flawless!

    President

    Media & Entertainment Consulting Company

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Vice President, Streaming Research & Insights

    Global Media & Entertainment Company

  • Most importantly, the moderator built rapport with participants, had a keen eye and sense of the body language and behavior of the participants. This allowed her to dynamically ask follow up questions or skip sections where appropriate…Overall, I am very happy with their service and will use them again.

    President

    Technology Company

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Vice President, Streaming Research & Insights

    Media & Entertainment Company

  • We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

    Director, Product Marketing & eComm

    Food & Beverage Company

  • Our marketing team was looking to speak with an atypical demographic market segment for the organization. Therefore, I needed the expertise of a research agency that specializes in youth research. We engaged them in series of focus groups among tween/teens. From project inception, they were extremely professional and accommodating given some of the special recruitment specs. The recruitment and quality of participants was excellent, and the moderator was an excellent facilitator in terms of probing and eliciting responses from such a young audience. She made them feel comfortable throughout the sessions. I plan to use them again for both qualitative and quantitative studies. I highly recommend Touchstone Research for projects among this demographic segment.

    Director, Strategy & Insights

    Consumer Goods Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

    General Manager

    Property Management Firm

  • We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign. The team was thorough, and the projects & reports were delivered on time and in full. The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

    Vice President, Marketing

    Toy & Game Company

Data Quality Certified by Imperium
Sentry Certified Quality
CPRA GDPR
Data privacy framework
Kid safe COPPA Certified
AICPA SOC