Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

By | Advanced Analytics, Advanced Statistical Methods, Careers, Consumer Insights, Custom Research Panels & Communities, Market Research, Promotions, Quantitative Research, Research Manager, Technology, Technology & Strategy, Touchstone Research, Touchstone Staff

  Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…

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Touchstone Research Promotes Nikolas Gutowski to Project Director II

Touchstone Research Promotes Nikolas Gutowski to Project Director II

By | Careers, Consumer Insights, Market Research, Quantitative Research, Touchstone Research, Touchstone Staff

Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Touchstone Research Promotes Colette Eberle to Project Director

Touchstone Research Promotes Colette Eberle to Project Director

By | Careers, Consumer Insights, Market Research, Promotions, Qualitative Research, Touchstone Research, Touchstone Staff

  California – September 28th, 2022 – Touchstone Research announced today that Colette Eberle has been promoted to Project Director on TSR’s Qualitative research division. In her new role, Colette will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Touchstone Research Promotes Sabrina Bokros to Project Director

Touchstone Research Promotes Sabrina Bokros to Project Director

By | Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Research, Touchstone Staff

Texas – September 21st, 2022 – Touchstone Research announced today that Sabrina Bokros has been promoted to Project Director on TSR’s quantitative research division. In her new role, Sabrina will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research methodologies,…

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High-Show-Rates-in-Qualitative-Market-Research-Sessions

Ensuring High Show Rates in Qualitative Market Research Sessions

By | Consumer Insights, Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized

Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…

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Touchstone Research Promotes Maggie Falvey to Project Director

Touchstone Research Promotes Maggie Falvey to Project Director

By | Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Staff

New Jersey – August 31st, 2022 – Touchstone Research announced today that Maggie Falvey has been promoted to Project Director on TSR’s quantitative research division. In her new role, Maggie will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Benefits of Tech Checks in Qualitative Research Sessions

Benefits of Tech Checks in Qualitative Research Sessions

By | Consumer Insights, Market Research, Moderator, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research

In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a researcher (or tech support staff)…

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Touchstone Research Promotes Chad Cerone to Project Director

Touchstone Research Promotes Chad Cerone to Project Director

By | Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Staff

New Jersey – August 24th, 2022 – Touchstone Research announced today that Chad Cerone has been promoted to Project Director on TSR’s quantitative research division. In his new role, Chad will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Touchstone Research & SUP3RNATURAL Announce Strategic Partnership

Touchstone Research & SUP3RNATURAL Announce Strategic Partnership

By | Consumer Insights, Marketing Strategy, Partnerships, SUP3RNATURAL

The two agencies will offer expanded Research & Marketing Strategy services Touchstone Research is a tech driven full service marketing research firm delivering next gen research to the world’s largest brands, marketers and agencies. Increasingly, clients are looking for a seamless partner experience that goes from producing Research to producing the creative and campaign briefs based on those findings for…

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