-
Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial…
-
5 Key Steps for Recruiting Hard-to-Reach User Research Participants
Recruiting user research participants is essential for any successful UX study—but it’s especially challenging when your audience is niche, diverse, or hard to reach. Whether you’re targeting Gen Z, educators, multicultural consumers, or tech-savvy professionals,…
-
UX Research vs. Usability Testing: Understanding the Key Differences
In the world of digital product development, two terms often arise in tandem: UX Research and Usability Testing. While they’re closely related and often work hand-in-hand, understanding their differences is essential for maximizing the impact…
-
Online Dial Testing vs. In-Person Dial Testing: Which is Right for Your Research?
What is Dial Testing? Dial testing is a real-time audience feedback tool that measures engagement, sentiment, and emotional responses as participants experience content. Using a dial, slider, or button interface, respondents continuously provide feedback, allowing…
-
What is Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights…
-
Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling
New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a leader in innovative consumer insights, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and Augmented Sampling. These advanced solutions…
-
Taming Tough Focus Group Participants: A Moderator’s Survival Guide
Running a focus group is like hosting a dinner party—you want engaging conversation, a variety of perspectives, and no one hogging the mashed potatoes. But just like any gathering, sometimes guests (or participants) don’t always…
-
The Insight Advantage Program: Ongoing, On-Demand Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), we know that brands need ongoing, flexible research but may not always have a fully mapped-out plan for the…
-
5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Companies
Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy. As digital content consumption rises, so do the risks of unauthorized distribution. In 2022 alone, piracy…
-
How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback
Dial testing is a powerful research tool that helps studios, networks, and streaming platforms optimize TV shows and movies by capturing real-time audience feedback. With more choices, shorter attention spans, and higher viewer expectations, content…
The Tech-Savvy Researcher Blog
Where Market Research and Cutting-Edge Technology Meet
