UX Research for VR/AR Products & Platforms

Pioneers of VR/AR Consumer Research

- VR/AR Expertise: Touchstone Research was a pioneer in VR/AR consumer research, launching the first-ever Virtual Reality Consumer Sentiment report and VR & Kids research studies over eight years ago. Since then, we’ve led hundreds of VR/AR research projects for some of the world’s largest companies in the field. Our innovative team has developed proprietary methods, including in-headset and multi-screen UX testing solutions, setting the standard for VR/AR research excellence.
- Strategic and Collaborative Research: From concept development to full deployment, our collaborative and strategic research ensures your VR/AR initiatives are innovative, impactful, and user-centric.
- Innovative and Customized Methodologies: We create and deploy cutting-edge, customized methodologies to meet the unique challenges of VR/AR, from in-headset usability testing to optimizing multi-platform experiences.
- VR/AR Experienced Moderation Team: Our seasoned moderation team specializes in VR/AR research, expertly guiding sessions to elicit meaningful insights while ensuring participants are comfortable and engaged in the immersive environment.
Market Research Services for VR/AR
Qualitative Research
Recruitment & Fieldwork
UX Research
Quantitative Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover Immersive Insights
Delve into the motivations and behaviors of users interacting with VR/AR products. Touchstone’s expert-driven qualitative research approach provides you with actionable findings that enhance user experiences and guide informed decision-making in the dynamic VR/AR landscape.

Quantitative Research
Data-Backed Decisions for VR/AR Innovations
Inform your VR/AR strategies with large-scale quantitative research that provides reliable, data-driven insights. Touchstone’s custom approach, combined with rigorous quality control, ensures you stay ahead in the rapidly evolving world of VR/AR technology.

Recruitment & Fieldwork
Targeted Participant Recruitment for VR/AR Research
Recruit participants who are actively engaged with VR/AR technologies. Our expert team uses in-depth screening to ensure you receive valuable insights from verified VR/AR device owners, providing the data you need to refine your products and strategies.

UX Research
Optimize VR/AR User Experiences
Enhance satisfaction and usability for VR/AR products through our comprehensive UX research services. We ensure that your VR/AR applications meet user needs and expectations, leading to increased engagement, immersion, and overall satisfaction.

Communities & Panels
Continuous Insights from VR/AR-Centric Communities
Gain ongoing insights with custom-built online communities and panels focused on VR/AR users. Whether you need a dedicated community of early adopters or a broader market panel, Touchstone can create a solution tailored to your ongoing VR/AR research needs.

Dial Tester
Real-Time Feedback on VR/AR Content
Elevate your VR/AR related content testing with our Dial Tester tool, which collects real-time, continuous feedback. Use it to assess audience reactions to VR/AR-driven ads ensuring your content resonates effectively with your target audience.

Secure Content Testing
Protect Confidential VR/AR Content
Test your confidential VR/AR related content, prototypes, and concepts with cutting-edge security. Our user-level watermarking technology ensures unmatched protection and traceability, keeping your content secure throughout the research process.

Global Reach to a Wide
Range of Audiences
- Kids / Gen Alpha
- Teens
- Young Adults / Gen Z
- Adults & Parents
- Educators
- Creators & Influencers
- Generative AI
- VR / AR
- Multicultural
- And More!

Trusted by Top Global Brands









































What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


Dedicated to the Privacy and Security of Your Data



