UX Research for VR/AR Products & Platforms

Pioneers of VR/AR Consumer Research

  • VR/AR Expertise: Touchstone Research was a pioneer in VR/AR consumer research, launching the first-ever Virtual Reality Consumer Sentiment report and VR & Kids research studies over eight years ago. Since then, we’ve led hundreds of VR/AR research projects for some of the world’s largest companies in the field. Our innovative team has developed proprietary methods, including in-headset and multi-screen UX testing solutions, setting the standard for VR/AR research excellence.
  • Strategic and Collaborative Research: From concept development to full deployment, our collaborative and strategic research ensures your VR/AR initiatives are innovative, impactful, and user-centric.
  • Innovative and Customized Methodologies: We create and deploy cutting-edge, customized methodologies to meet the unique challenges of VR/AR, from in-headset usability testing to optimizing multi-platform experiences.
  • VR/AR Experienced Moderation Team: Our seasoned moderation team specializes in VR/AR research, expertly guiding sessions to elicit meaningful insights while ensuring participants are comfortable and engaged in the immersive environment.

Market Research Services for VR/AR

  • Qualitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Quantitative Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover Immersive Insights

Delve into the motivations and behaviors of users interacting with VR/AR products. Touchstone’s expert-driven qualitative research approach provides you with actionable findings that enhance user experiences and guide informed decision-making in the dynamic VR/AR landscape.

Quantitative Research

Data-Backed Decisions for VR/AR Innovations

Inform your VR/AR strategies with large-scale quantitative research that provides reliable, data-driven insights. Touchstone’s custom approach, combined with rigorous quality control, ensures you stay ahead in the rapidly evolving world of VR/AR technology.

Recruitment & Fieldwork

Targeted Participant Recruitment for VR/AR Research

Recruit participants who are actively engaged with VR/AR technologies. Our expert team uses in-depth screening to ensure you receive valuable insights from verified VR/AR device owners, providing the data you need to refine your products and strategies.

UX Research

Optimize VR/AR User Experiences

Enhance satisfaction and usability for VR/AR products through our comprehensive UX research services. We ensure that your VR/AR applications meet user needs and expectations, leading to increased engagement, immersion, and overall satisfaction.

Communities & Panels

Continuous Insights from VR/AR-Centric Communities

Gain ongoing insights with custom-built online communities and panels focused on VR/AR users. Whether you need a dedicated community of early adopters or a broader market panel, Touchstone can create a solution tailored to your ongoing VR/AR research needs.

Dial Tester

Real-Time Feedback on VR/AR Content

Elevate your VR/AR related content testing with our Dial Tester tool, which collects real-time, continuous feedback. Use it to assess audience reactions to VR/AR-driven ads ensuring your content resonates effectively with your target audience.

Secure Content Testing

Protect Confidential VR/AR Content

Test your confidential VR/AR related content, prototypes, and concepts with cutting-edge security. Our user-level watermarking technology ensures unmatched protection and traceability, keeping your content secure throughout the research process.

Global Reach to a Wide
Range of Audiences

  • Kids / Gen Alpha
  • Teens
  • Young Adults / Gen Z
  • Adults & Parents
  • Educators
  • Creators & Influencers
  • Generative AI
  • VR / AR
  • Multicultural
  • And More!

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company