Market Research for Sports, Wellness, and Fitness Companies

Insights that Drive Peak Performance

  • Proven Expertise in Sports Media, Wellness, & Fitness: With extensive experience across the sports media and wellness industries, Touchstone has led successful research projects for top sports networks and wellness brands, providing actionable insights that shape the future of sports broadcasting and drive innovation in fitness and wellness products and campaigns.
  • Maximize Fan Engagement: Utilize data-driven insights to enhance fan interaction and engagement across all sports media platforms.
  • Optimize Content & Broadcasts: Leverage our proprietary tools, such as Dial Tester and Secure Content Testing (SCT), to gather real-time feedback on sports broadcasts, ensuring your content resonates with audiences.
  • Optimize Marketing Campaigns: Test and refine sports-related marketing images, promos, and advertisements to ensure they resonate with your target audience.
  • Empower Wellness Campaigns: Utilize research-driven insights to develop and refine wellness and fitness campaigns that resonate with health-conscious consumers.
  • Optimize Product Development: Gather detailed feedback on wellness and fitness products to ensure they meet the evolving needs and preferences of your audience.
  • Support Holistic Health Initiatives: Use data-driven strategies to enhance holistic health programs, ensuring they align with consumer expectations and lifestyle choices.

Sports, Wellness, and Fitness Demographics We Reach

  • Sports Fans
  • Casual Viewers
  • Fantasy Sports Participants
  • Esports Fans
  • Youth & School Sports Participants
  • Live Sports Event Attendees
  • Sports Media Subscribers
  • Fitness & Wellness Enthusiasts
  • Sports Brand Loyalists
  • Sports Gamers
  • And many more!

Market Research Services for Sports Media, Wellness, & Fitness

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover In-Depth Insights into Sports and Wellness Audiences

Delve into the motivations, behaviors, and preferences of sports fans and wellness enthusiasts with tailored qualitative research. Touchstone’s expert approach provides actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions in these dynamic industries.

Quantitative Research

Drive Strategic Decisions with Data-Backed Insights

Inform your decision-making with robust, large-scale quantitative research. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, delivers reliable data from sports fans and wellness consumers alike. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights you need to stay ahead of the curve in these competitive markets.

Recruitment & Fieldwork

High-Quality Participants for Sports Media & Wellness Research

Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening processes to engage eager and relevant respondents, providing valuable insights necessary for your sports media or wellness-focused research studies. Trust our expert team to deliver the right audience for your project’s success.

UX Research

Optimize User Experiences for Sports Fans & Fitness Enthusiasts

Enhance satisfaction and usability for products and platforms in the sports media and wellness spaces through our comprehensive UX research services. We ensure your offerings meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with your target audience.

Communities & Panels

Continuous Insights from Custom Sports & Wellness Communities

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a dedicated sports fan community or a wellness-focused panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in both sports media and wellness industries.

Dial Tester

Real-Time Feedback from Sports Fans & Wellness Enthusiasts

Capture moment-to-moment feedback from sports and wellness audiences on your media, content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions as users engage with your offerings. Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing

Unmatched Protection for Sports Media & Wellness Content

Safeguard your sensitive sports media and wellness-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Kids / Gen Alpha
Teens
Young Adults /
Gen Z
Adults & Parents
Educators
Creators & Influencers
Generative AI
VR / AR
Multicultural
And More!

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company