Educators Market Research

Uncovering Genuine Educator
Insights for Strategic Growth

  • Deep Insights into Educator Behaviors: Specialized in understanding the unique perspectives and behaviors of educators, we uncover valuable insights that reflect their motivations, challenges, and strategies in various educational settings.
  • Educator Access: Leverage our extensive network of educators, including preschool and early childhood educators, K-12 teachers, and higher education faculty. Our strategic partnerships ensure we capture authentic feedback across a wide range of educational roles and environments.
  • Support for Remote and Hybrid Learning: Gain insights into how educators are navigating remote and hybrid learning environments, and develop tools that better support these evolving teaching models.
  • Actionable Strategies for Educational Brands: Translate insights into actionable strategies that help educational brands and institutions create products and services that resonate with those shaping the future of education.
  • Tailored and Ethical Research Practices: Our research is both role-specific and culturally sensitive, ensuring that your brand connects authentically and respectfully with all segments of the educational community.

Educator Demographics
We Reach

  • Preschool & Early Childhood Educators
  • Elementary School Teachers
  • Middle School Teachers
  • High School Teachers
  • Special Education Teachers
  • School Counselors
  • Higher Education Faculty
  • Curriculum Developers
  • Library Media Specialists
  • Professional Development Coordinators
  • Coaches
  • And many more!

Market Research Services for Educators

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover the ‘Why’ Behind Educator Behaviors

Delve into the motivations, behaviors, and preferences of educators with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this dynamic group, providing actionable findings that empower informed decision-making and foster innovation in educational products and services. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind educator actions.

Quantitative Research

Drive Strategic Decisions with Educator-Centric Data

Make confident decisions with robust quantitative research designed for educator audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from participants in the education sector. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in the education market.

Recruitment & Fieldwork

High-Quality Educator Participants for Insightful Research

Ensure your research is grounded in high-quality participants from the education sector. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, using in-depth screening processes that ensure relevance and engagement. Trust our expert team to deliver the right audience for the success of your educator-focused projects.

UX Research

Design User Experiences That Resonate with Educators

Enhance satisfaction and usability for products oriented towards educators with our comprehensive UX research services. We ensure your products meet the needs and expectations of educators, leading to increased engagement and adoption in educational settings. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with educators and enhance their teaching practices.

Communities & Panels

Real-Time Insights from Educator Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for educators. Whether you need a lightweight community of dedicated teachers or a large-scale general panel of education professionals, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in the education market.

Dial Tester

Real-Time Feedback from Educators

Capture moment-to-moment feedback from educators on your educational content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from educators as they engage with your resources. Whether testing instructional materials, digital platforms, or educational tools, Dial Tester provides the insights needed to refine your content for maximum effectiveness in the classroom.

Secure Content Testing

Unmatched Protection for Educator-Focused Content

Safeguard your sensitive educator-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including instructional materials, prototypes, and confidential educational resources, is protected and traceable. Whether testing new curricula or confidential educational strategies, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company