Educator Consumer Insights for Smarter Education, Media & Tech Decisions

Touchstone Research partners with educational brands to deliver high-quality, actionable educator consumer insights. From K–12 teachers to higher ed faculty, we help organizations understand educator behaviors, challenges, and motivations across the evolving education landscape. We also support a wide range of education and EdTech research audiences—learn more about our education market research services.

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Educator Consumer Insights for Smarter Education, Media & Tech Decisions

Educator Research Company Services & Expertise

Touchstone Research delivers educator insights that empower innovation in the classroom and beyond. We partner with educational brands, institutions, EdTech firms, and nonprofit organizations to understand how educators think, teach, and respond to change.

Deep Insights into Educator Behaviors: Understand the motivations, challenges, and strategies of educators across school types and roles.
Educator Access: Reach preschool teachers, K–12 educators, higher education faculty, curriculum designers, and more.
Support for Remote and Hybrid Learning: Explore how educators adapt to new learning models and technologies.
Actionable Strategies for Educational Brands: Translate insights into effective content, products, and messaging.
Tailored and Ethical Research Practices: Role-specific and culturally sensitive approaches ensure authenticity and respect.
Part of a Broader Education Research Offering: Our educator insights are a subset of our broader education market research services that support schools, EdTech firms, and institutions globally

Educator Market Research Services

Qualitative Research

Uncover the ‘Why’ Behind Educator Behaviors

Delve into the motivations, behaviors, and preferences of educators with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this dynamic group, providing actionable findings that empower informed decision-making and foster innovation in educational products and services. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind educator actions.

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Quantitative Research

Drive Strategic Decisions with Educator-Centric Data

Make confident decisions with robust quantitative research designed for educator audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from participants in the education sector. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in the education market.

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Recruitment & Fieldwork

High-Quality Educator Participants for Insightful Research

Ensure your research is grounded in high-quality participants from the education sector. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, using in-depth screening processes that ensure relevance and engagement. Trust our expert team to deliver the right audience for the success of your educator-focused projects.

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UX Research

Design User Experiences That Resonate with Educators

Enhance satisfaction and usability for products oriented towards educators with our comprehensive UX research services. We ensure your products meet the needs and expectations of educators, leading to increased engagement and adoption in educational settings. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with educators and enhance their teaching practices.

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Communities & Panels

Real-Time Insights from Educator Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for educators. Whether you need a lightweight community of dedicated teachers or a large-scale general panel of education professionals, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in the education market.

Learn More About Insight Community & Online Panel Services

Dial Tester

Real-Time Feedback from Educators

Capture moment-to-moment feedback from educators on your educational content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from educators as they engage with your resources. Whether testing instructional materials, digital platforms, or educational tools, Dial Tester provides the insights needed to refine your content for maximum effectiveness in the classroom.

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Secure Content Testing

Unmatched Protection for Educator-Focused Content

Safeguard your sensitive educator-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including instructional materials, prototypes, and confidential educational resources, is protected and traceable. Whether testing new curricula or confidential educational strategies, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

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Educator Demographics
We Reach

Preschool & Early Childhood Educators
Elementary School Teachers
Middle School Teachers
High School Teachers
Special Education Teachers
School Counselors

Higher Education Faculty
Curriculum Developers
Library Media Specialists
Professional Development Coordinators
Coaches
And many more!

Educator Market Research FAQs

What is educator market research?

Educator market research involves collecting insights directly from teachers, faculty, and school staff to understand their needs, challenges, preferences, and responses to educational tools and initiatives.

How does educator research fit into broader education market research?

Touchstone Research conducts educator research as part of our broader education market research services. This includes insights from students, parents, administrators, and education technology users.

What kinds of educators can you recruit for studies?

Our qualitative market research recruitment team recruits a wide variety of educators including early childhood professionals, K–12 teachers, special education instructors, and higher education faculty. We also reach curriculum developers, counselors, and educational leaders.

What types of studies are used in educator market research?

We use qualitative methods like interviews and focus groups as well as quantitative surveys, UX testing and insight communities to explore educator perceptions, behavior, and decision-making.

How do you ensure authenticity in educator responses?

We leverage multi-layer participant recruitment screening, in-market expertise, and role-sensitive facilitation to ensure participants are both qualified and authentically engaged in the research.

Want to Dive Deeper into Educator Feedback?

Explore our dedicated Educator Consumer Insights page to see how we help brands and institutions uncover authentic perspectives from teachers, faculty, and school decision-makers. From classroom trends to product needs, we translate educator voices into actionable strategies.

Trusted by Top Global Brands

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company