Adult & Parent Market Research
Empowering Brands with Authentic Adult & Parent Perspectives
Uncovering Adult & Parent Insights
for Future-Focused Strategies
- Comprehensive Insights into Adult & Parent Preferences: Specialized in understanding the unique perspectives of adults and parents, we uncover valuable insights that reflect their needs, desires, and evolving lifestyles.
- Access to Diverse Adult & Parent Panels: Leverage our extensive network of adults and parents through our proprietary panel, Panelpolls, and our strategic panel partner network.
- Actionable Strategies for Brands: Translate insights from adults and parents into actionable strategies that keep your brand relevant and connected to these key demographic groups.
- Inclusive Insights: Our research captures the diverse voices within adult and parent communities, ensuring your brand connects authentically with all segments of these populations.
Adult & Parent
Demographics We Reach
- Working Parents
- Stay-at-Home Parents
- Single Parents
- Tech-Savvy Adults
- Social Media Influencers
- Health-Conscious Adults
- Loyal Consumers of Family-Oriented Brands
- Cultural Influencers
- Career-Focused Adults
- Eco-Conscious & Socially Aware Adults
- Sports Fans
- Music Lovers
- Fashion-Forward Adults
- Diverse Cultural Backgrounds
- And many more!
Adult & Parent Market Research Services
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover the ‘Why’ Behind Adult & Parent Behaviors
Delve into the motivations, behaviors, and preferences of adults and parents with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching these diverse and dynamic groups, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions.
Quantitative Research
Drive Strategic Decisions with Adult & Parent-Centric Data
Make confident decisions with robust quantitative research designed for adult and parent audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from these participants. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in adult and parent markets.
Recruitment & Fieldwork
High-Quality Adult & Parent Participants for Meaningful Research
Ensure your research is grounded in high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant adult and parent respondents, using in-depth screening processes that ensure relevance and engagement. Trust our expert team to deliver the right audience for the success of your projects.
UX Research
Design User Experiences That Resonate
Enhance satisfaction and usability for adult and parent-oriented products with our comprehensive UX research services. We ensure your products meet the needs and expectations of these groups, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with this demographic.
Communities & Panels
Real-Time Insights from Adult & Parent Communities
Gain ongoing insights with custom-built online communities and panels designed specifically for adults and parents. Whether you need a lightweight community of dedicated users or a large-scale general panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.
Dial Tester
Real-Time Feedback from Adult & Parent Audiences
Capture moment-to-moment feedback from adults and parents on your media and audio content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions as they engage with your content. Whether testing TV shows, ads, or digital experiences, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.
Secure Content Testing
Unmatched Protection for Adult & Parent-Focused Content
Safeguard your sensitive content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.
Industry Expertise
Trusted by Top Global Brands
What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
