Market Research for the Education Industry
Empowering Educational Innovation with Strategic Insights

Unlocking Insights for Educational Excellence

- Proven Expertise in Educational Research: Benefit from our extensive experience working with educators, students, and administrators, helping to shape educational products and services that meet the needs of today’s learners.
- Deep Understanding of Educational Needs: Gain comprehensive insights into the unique challenges, needs, and opportunities within educational institutions and Ed-Tech markets.
- Support for Digital and Hybrid Learning: Leverage our research to develop tools and strategies that support evolving digital, remote, and hybrid learning environments.
- Innovative Learning Solutions: Translate research findings into actionable strategies that drive the development of innovative educational solutions.
- Culturally Responsive Research: Conduct research that respects and reflects the diverse cultural backgrounds and learning needs of students across various regions and demographics.
- Ethical and Responsible Research Practices: Ensure that all educational research adheres to the highest standards of ethics and responsibility, particularly when working with minors.
Global Reach to a Wide Range of Audiences
Gen Z
Market Research Services for the Education Industry
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover Deep Insights into Educational Experiences
Delve into the motivations, behaviors, and challenges faced by students, educators, and administrators with in-depth qualitative research. Our expert-driven approach provides actionable findings that inform decision-making and drive innovation in educational products and strategies.

Quantitative Research
Data-Driven Decisions for Educational Impact
Make informed decisions with robust, large-scale quantitative research tailored for educational settings. Touchstone’s customized approach, rigorous quality control, and precise sampling standards ensure reliable data that empowers educational institutions and EdTech companies to stay ahead of trends and meet learner needs.

Recruitment & Fieldwork
High-Quality Participants for Educational Research
Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents from the education sector, including students, educators, and parents, providing the valuable insights necessary for your educational research studies.

UX Research
Design User-Centric Educational Tools
Optimize the usability and effectiveness of educational products with our comprehensive UX research services. We ensure your products meet the needs and expectations of educators and students, leading to increased engagement and improved learning outcomes.

Communities & Panels
Continuous Educational Insights from Custom Panels and Communities
Gain ongoing insights with custom-built online communities and panels designed specifically for the education sector. Whether you need a community of educators, a student panel, or a general educational audience, Touchstone can create a tailored solution to meet your ongoing research needs.

Dial Tester
Real-Time Feedback on Educational Content
Capture moment-to-moment feedback from students, educators, and parents on your educational content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions to instructional materials, digital lessons, and educational media, ensuring they resonate effectively with your audience.

Secure Content Testing
Unmatched Protection for Educational Content
Safeguard your sensitive educational content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including digital lessons, instructional materials, and educational prototypes, are protected and traceable. Whether testing new features or confidential educational resources, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

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Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


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