Market Research for the Education Industry

Unlocking Insights for Educational Excellence

  • Proven Expertise in Educational Research: Benefit from our extensive experience working with educators, students, and administrators, helping to shape educational products and services that meet the needs of today’s learners.
  • Deep Understanding of Educational Needs: Gain comprehensive insights into the unique challenges, needs, and opportunities within educational institutions and Ed-Tech markets.
  • Support for Digital and Hybrid Learning: Leverage our research to develop tools and strategies that support evolving digital, remote, and hybrid learning environments.
  • Innovative Learning Solutions: Translate research findings into actionable strategies that drive the development of innovative educational solutions.
  • Culturally Responsive Research: Conduct research that respects and reflects the diverse cultural backgrounds and learning needs of students across various regions and demographics.
  • Ethical and Responsible Research Practices: Ensure that all educational research adheres to the highest standards of ethics and responsibility, particularly when working with minors.
Kids / Gen Alpha
Teens
Young Adults /
Gen Z
Adults & Parents
Educators
Creators & Influencers
Generative AI
VR / AR
Multicultural
And More!

Market Research Services for the Education Industry

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover Deep Insights into Educational Experiences

Delve into the motivations, behaviors, and challenges faced by students, educators, and administrators with in-depth qualitative research. Our expert-driven approach provides actionable findings that inform decision-making and drive innovation in educational products and strategies.

Quantitative Research

Data-Driven Decisions for Educational Impact

Make informed decisions with robust, large-scale quantitative research tailored for educational settings. Touchstone’s customized approach, rigorous quality control, and precise sampling standards ensure reliable data that empowers educational institutions and EdTech companies to stay ahead of trends and meet learner needs.

Recruitment & Fieldwork

High-Quality Participants for Educational Research

Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents from the education sector, including students, educators, and parents, providing the valuable insights necessary for your educational research studies.

UX Research

Design User-Centric Educational Tools

Optimize the usability and effectiveness of educational products with our comprehensive UX research services. We ensure your products meet the needs and expectations of educators and students, leading to increased engagement and improved learning outcomes.

Communities & Panels

Continuous Educational Insights from Custom Panels and Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for the education sector. Whether you need a community of educators, a student panel, or a general educational audience, Touchstone can create a tailored solution to meet your ongoing research needs.

Dial Tester

Real-Time Feedback on Educational Content

Capture moment-to-moment feedback from students, educators, and parents on your educational content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions to instructional materials, digital lessons, and educational media, ensuring they resonate effectively with your audience.

Secure Content Testing

Unmatched Protection for Educational Content

Safeguard your sensitive educational content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including digital lessons, instructional materials, and educational prototypes, are protected and traceable. Whether testing new features or confidential educational resources, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • We were in search of a vendor that would be adaptable enough to accommodate our diverse and evolving testing requirements, given that our product is highly content-driven and scaling rapidly. Touchstone has been very open to this type of partnership, offering a flexible model of full-service testing alongside ad hoc opportunities that allow us to maintain ownership over the aspects of user research that we prefer to manage ourselves. This allows us to more efficiently implement usability testing and recruitment for user research into our weekly and monthly practices while continuing to build our internal skillset. With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Sr. Digital Product Manager

    Ed-Tech Company