Level-up your content insights with moment-to-moment dial testing feedback

Dial Tester by Touchstone Research. Moment to Moment Dial Testing Tool

Optimize Every Moment: Tailor Your Content to Audience Reactions with Dial Testing

Track Engagement:
Measure audience engagement at every moment of your content with dial testing.
Segment Analysis:
Compare and analyze reactions across diverse audiences.
Identify Key Moments:
Pinpoint highs and lows to optimize your content’s appeal.
Iterative Improvement:
Continuously refine marketing materials through iterative online dial testing.
Objective Insights:
Minimize biases for a true read on content performance.

How Dial Testing Works

Dial Tester engages participants by providing them with a dynamic dial or slider interface that allows them to continuously rate their engagement or emotional response in real-time as they watch or listen to content. As participants interact with your media, their feedback is captured moment-by-moment using our dial testing tool, giving you a detailed understanding of how each segment resonates with your audience. This granular data empowers you to pinpoint exactly where your content excels and where adjustments can enhance its impact, enabling you to optimize for maximum effectiveness.

Online Dial Testing is Perfect for All Types of Content

Movies

TV Shows

Dial Tester Features

Highly Customizable

Choose our standard set-up or customize the interface to perfectly fit your research objectives. Enhance your dial testing experience with optional call-to-action buttons, like “tune out,” “change the channel,” “visit the website,” and more, plus verbatim capture for deeper insights.

Designed for All Ages

Dial Tester features a highly visual and intuitive design, extensively tested and optimized for testing among kids, teens, and adults, ensuring an engaging experience for every demographic.

Highly Secure

Dial Tester ensures industry-leading security to protect both your data and content, giving you peace of mind throughout the online dial testing research process.

Dynamic User-Level Watermarking

Leverage optional user-level watermarking via TSR’s Secure Content Testing (SCT) technology for added security, safeguarding your media against unauthorized use.

Learn More About SCT

Seamless Experience Across Devices

Dial Tester is fully optimized to work across all device types and screen sizes, ensuring a smooth and consistent respondent experience, no matter where they engage with your content.

Real-Time Analytics & Reporting

Access dial testing results through our interactive, real-time reporting portal, featuring advanced data visualizations, customizable filters, and downloadable reports to quickly turn insights into action.

Full Service & DIY Dial Testing Options

Whether you need full-service, end-to-end research support or prefer a DIY dial testing tool, Dial Tester offers flexibility to suit your needs. Compatible with leading quantitative survey tools, online qualitative research and insight community and panel platforms.

Global Capabilities

Dial Tester is optimized for easy translation and localization, allowing you to conduct global online dial testing research in virtually any market. Need additional international support? Touchstone can assist with respondent sourcing, fielding, analysis, and more.

Dial Testing Methodologies

Content Testing

Ad Testing

Focus Groups

Pilot Testing

Product Testing

In-Depth Interviews (IDIs)

Storyboard Research

Message Testing

Insight / Qualitative Communities

Animatics Research

Large-Scale Surveys

And More!

Unlock Deeper Insights with Real-Time Dial Testing Analytics & Reporting

Real-Time Interactive Reporting:
Access a dynamic reporting portal that updates in real-time, allowing you to analyze results as they come in.
Comprehensive Data Visualizations:
Easily comprehend insights through a combination of advanced metrics and visually engaging data presentations.
Customizable Analysis:
Utilize advanced filtering and segmenting options to tailor your analysis to specific needs.
Seamless Export Options:
Export charts, tables, and visuals directly from the dial testing portal for easy inclusion in your reports.
Verbatim Comment Analysis:
Analyze and export verbatim comments collected during content exposure to gain deeper qualitative insights.
Flexible Data Segmentation:
Pre-segment your data or upload segments after dial test data collection for more precise analysis.