Level-up your content insights with moment-to-moment feedback

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    Track Engagement:

    Measure audience engagement at every moment of your content.

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    Segment Analysis:

    Compare and analyze reactions across diverse audiences.

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    Identify Key Moments:

    Pinpoint highs and lows to optimize your content’s appeal.

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    Iterative Improvement:

    Continuously refine marketing materials through iterative testing.

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    Objective Insights:

    Minimize biases for a true read on content performance.

Dial Tester engages participants by providing them with a dynamic dial or slider interface that allows them to continuously rate their engagement or emotional response in real-time as they watch or listen to content. As participants interact with your media, their feedback is captured moment-by-moment, giving you a detailed understanding of how each segment resonates with your audience. This granular data empowers you to pinpoint exactly where your content excels and where adjustments can enhance its impact, enabling you to optimize for maximum effectiveness.
Movies
TV Shows
Advertisements
Trailers & Promos
Live Events
Animations & Storyboards
Mock Juries
Political Campaigns
Podcasts
Presentations
  • Highly Customizable

  • Designed for All Ages

  • Highly Secure

  • Dynamic User-Level Watermarking

  • Seamless Experience Across Devices

  • Real-Time Analytics & Reporting

  • Full Service & DIY Options

  • Global Capabilities

Highly Customizable

Choose our standard Dial Tester set-up or customize the interface to perfectly fit your research objectives. Enhance your testing experience with optional call-to-action buttons, like “tune out,” “change the channel,” “visit the website,” and more, plus verbatim capture for deeper insights.

Designed for All Ages

Dial Tester features a highly visual and intuitive design, extensively tested and optimized for use among kids, teens, and adults, ensuring an engaging experience for every demographic.

Highly Secure

Dial Tester ensures industry-leading security to protect both your data and content, giving you peace of mind throughout the research process.

Dynamic User-Level Watermarking

Leverage optional user-level watermarking via TSR’s Secure Content Testing (SCT) technology for added security, safeguarding your media against unauthorized use.

Seamless Experience Across Devices

Dial Tester is fully optimized to work across all device types and screen sizes, ensuring a smooth and consistent respondent experience, no matter where they engage with your content.

Real-Time Analytics & Reporting

Access results through our interactive, real-time reporting portal, featuring advanced data visualizations, customizable filters, and downloadable reports to quickly turn insights into action.

Full Service & DIY Options

Whether you need full-service, end-to-end research support or prefer a DIY approach, Dial Tester offers flexibility to suit your needs. Compatible with leading quantitative and qualitative research platforms.

Global Capabilities

Dial Tester is optimized for easy translation and localization, allowing you to conduct research in virtually any market. Need additional global support? Touchstone can assist with respondent sourcing, fielding, analysis, and more.

Content Testing
Ad Testing
Focus Groups
Pilot Testing
Product Testing
In-Depth Interviews (IDIs)
Storyboard Research
Message Testing
Insight / Qualitative Communities
Animatics Research
Large-Scale Surveys
And More!
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    Real-Time Interactive Reporting:

    Access a dynamic reporting portal that updates in real-time, allowing you to analyze results as they come in.

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    Comprehensive Data Visualizations:

    Easily comprehend insights through a combination of advanced metrics and visually engaging data presentations.

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    Customizable Analysis:

    Utilize advanced filtering and segmenting options to tailor your analysis to specific needs.

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    Seamless Export Options:

    Export charts, tables, and visuals directly from the portal for easy inclusion in your reports.

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    Verbatim Comment Analysis:

    Analyze and export verbatim comments collected during content exposure to gain deeper qualitative insights.

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    Flexible Data Segmentation:

    Pre-segment your data or upload segments after collection for more precise analysis.

Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.