
Level-up your content insights with moment-to-moment feedback


Optimize Every Moment: Tailor Your Content to Audience Reactions
How Dial Tester Works
Dial Tester engages participants by providing them with a dynamic dial or slider interface that allows them to continuously rate their engagement or emotional response in real-time as they watch or listen to content. As participants interact with your media, their feedback is captured moment-by-moment, giving you a detailed understanding of how each segment resonates with your audience. This granular data empowers you to pinpoint exactly where your content excels and where adjustments can enhance its impact, enabling you to optimize for maximum effectiveness.
Perfect for All Types of Content
Dial Tester Features
Highly Customizable
Designed for All Ages
Highly Secure
Dynamic User-Level Watermarking
Seamless Experience Across Devices
Real-Time Analytics & Reporting
Full Service & DIY Options
Global Capabilities
Highly Customizable
Choose our standard Dial Tester set-up or customize the interface to perfectly fit your research objectives. Enhance your testing experience with optional call-to-action buttons, like “tune out,” “change the channel,” “visit the website,” and more, plus verbatim capture for deeper insights.
Designed for All Ages
Dial Tester features a highly visual and intuitive design, extensively tested and optimized for use among kids, teens, and adults, ensuring an engaging experience for every demographic.
Highly Secure
Dial Tester ensures industry-leading security to protect both your data and content, giving you peace of mind throughout the research process.
Dynamic User-Level Watermarking
Leverage optional user-level watermarking via TSR’s Secure Content Testing (SCT) technology for added security, safeguarding your media against unauthorized use.
Seamless Experience Across Devices
Dial Tester is fully optimized to work across all device types and screen sizes, ensuring a smooth and consistent respondent experience, no matter where they engage with your content.
Real-Time Analytics & Reporting
Access results through our interactive, real-time reporting portal, featuring advanced data visualizations, customizable filters, and downloadable reports to quickly turn insights into action.
Full Service & DIY Options
Whether you need full-service, end-to-end research support or prefer a DIY approach, Dial Tester offers flexibility to suit your needs. Compatible with leading quantitative and qualitative research platforms.
Global Capabilities
Dial Tester is optimized for easy translation and localization, allowing you to conduct research in virtually any market. Need additional global support? Touchstone can assist with respondent sourcing, fielding, analysis, and more.
Dial Testing Methodologies
Unlock Deeper Insights with Real-Time Analytics & Reporting

Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


Dedicated to the Privacy and Security of Your Data




Latest Dial Tester Insights
-
How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback
-
Full-Service vs. Flexible Market Research: Which Approach is Right for Your Business?
-
Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs