Data Quality
Raising the Bar in Quality Standards

Setting the Standard in Data Quality
Multi-Layered Approach:
There is no silver bullet solution in the Data Quality equation. Our multi-layered approach includes a
comprehensive suite of automated and manual checks to ensure we are casting a wide net and
maximizing our detection efficacy.
Human-Centered Project Design:
High-quality data begins with a respondent-friendly research design.
Touchstone understands the importance of the respondent experience and ensures that all of our projects are designed to be engaging and respondent friendly. By valuing respondents and enhancing their experience, we secure valuable, high-quality feedback.
Best-in-Class Tools:
Touchstone partners with industry leading quality tools like Research Defender, Sentry by CloudResearch, Imperium, and Xverify to add additional quality protections to our research projects.




Certified Data Quality:
Touchstone’s numerous quality certifications reflect our unwavering commitment to achieving the highest quality standards possible in all of our research projects.


Our Commitment to Data Quality:
Touchstone is a member of the Insights Association’s Council for Data Integrity (CDI). As a member of the CDI council, Touchstone has taken the Data Integrity Pledge to stay informed, engaged, and committed to ensuring our data meets the highest quality standards.
Touchstone’s Security Officer serves as board member for the Certification Institute for Research Quality (CIRQ). CIRQ, a subsidiary of the Insights Association, is an ISO (International Organization for Standardization) audit and certification body that certifies to ISO27001 (international standards to manage information security) and ISO20252 (market, opinion, and social research standards)
Touchstone maintains an internal Quality Control Team which meets on a weekly basis to audit our current data-quality systems to ensure we stay on the leading edge.
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