Market Research for Toys and Gaming
Shaping Play and Entertainment with Insightful Research


Unlocking the Future of Play and Entertainment

- Proven Experience in Toys & Gaming Research: With decades of specialized research in the toys and gaming industry, Touchstone has partnered with leading brands to gather critical insights from children, teens, and young adults, shaping the development and success of numerous top-tier products and games.
- Tailored Research for Kids & Gamers: Utilize methodologies designed specifically for young audiences, capturing authentic feedback on toys and gaming experiences.
- Innovative Insights for Product Development: Gain valuable insights into emerging trends and preferences, driving innovation in toy and game design.
- Maximize Engagement & Retention: Use data-driven strategies to enhance player engagement and loyalty across all age groups.
- Test and Optimize Marketing Campaigns: Ensure your messaging resonates with young consumers and their parents through thorough testing and feedback.
- Experienced Moderation Team: Our skilled moderators specialize in working with children and young adults, ensuring meaningful and accurate insights are gathered in a comfortable, engaging environment.
Global Reach to a Wide
Range of Audiences
- Children (Preschoolers, Kids, Tweens)
- Teens & Young Adults
- Parents & Families
- Casual & Hardcore Gamers
- Educational Toy Buyers
- Collectible Toy Buyers
- Tech-Savvy Kids & Teens
- Social & Mobile Gamers
- Esports Enthusiasts
- Toy & Game Collectors
- Youth Trendsetters
- Early Adopters of Gaming Technologies

Toys and Gaming Market Research Services
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover the ‘Why’ Behind Play and Entertainment
Delve into the motivations, behaviors, and preferences of children, teens, and young adults with in-depth qualitative research. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation in the toys and gaming industry. Whether through focus groups, in-depth interviews, or child-friendly ethnographic studies, we help you understand the “why” behind young consumers’ actions.

Quantitative Research
Drive Strategic Decisions with Youth-Centric Data
Make confident decisions with robust, large-scale quantitative research designed for the toys and gaming markets. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from young participants. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in this dynamic industry.

Recruitment & Fieldwork
Engage the Right Players for Insightful Research
Ensure your toys and gaming research is built on the foundation of high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, particularly within the youth and gaming communities, providing the valuable insights necessary for your studies.

UX Research
Optimize User Experiences for Gamers and Players of All Ages
Enhance satisfaction and usability for toys and gaming products through comprehensive UX research services. We ensure your products meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to player journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with younger audiences.

Communities & Panels
Continuous Insights from Dedicated Toy and Gaming Communities
Gain agile, always-on insights with custom-built online communities and panels focused on toys and gaming enthusiasts. Whether you need a community of dedicated young fans or a broader market panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in the toys and gaming markets.

Dial Tester
Real-Time Feedback on Gaming Content
Capture moment-to-moment feedback from young gamers on your media and content with our proprietary Dial Tester tool. Whether testing in-game experiences, ads, or trailers, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing
Unmatched Protection for Toy and Game Prototypes
Safeguard your sensitive toy and gaming content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, are protected and traceable. SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Global Reach to a Wide Range of Audiences
Gen Z
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Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


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