Toys & Gaming Market Research Company
Shaping Play and Entertainment with Insightful Research
Shaping the Future of Play with Data-Driven Toys & Gaming Market Research Insights
- Industry-Leading Toys & Gaming Market Research Expertise: With decades of experience conducting market research for the toys and gaming industry, Touchstone Research has helped leading brands understand what resonates with kids, teens, and young adults—powering the success of countless top-performing products and games.
- Custom Market Research for Kids, Teens & Gamers: Our age-appropriate, COPPA-compliant methodologies are uniquely tailored to young audiences, capturing authentic, high-quality feedback on toys, games, and digital play experiences.
- Actionable Insights for Toy & Game Innovation: Leverage trend-driven insights to inform product development and design. Our research uncovers emerging play patterns and consumer preferences that shape the future of the toy and gaming markets.
- Boost Engagement, Enjoyment & Player Loyalty: Use behavioral insights and playtesting feedback to refine mechanics, features, and storylines that increase user satisfaction and long-term engagement across age groups.
- Optimize Toy & Game Marketing Strategies: Evaluate ad concepts, creative messaging, and promotional materials with your core audience—ensuring campaigns resonate with kids, parents, and gatekeepers across channels.
Global Reach to a Toy & Gaming Consumer Segments
- Children (Preschoolers, Kids, Tweens)
- Teens & Young Adults
- Parents & Families
- Casual & Hardcore Gamers
- Educational Toy Buyers
- Collectible Toy Buyers
- Tech-Savvy Kids & Teens
- Social & Mobile Gamers
- Esports Enthusiasts
- Toy & Game Collectors
- Youth Trendsetters
- Early Adopters of Gaming Technologies
Toys and Gaming Market Research Services
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research for Toys & Games
Uncover the ‘Why’ Behind Play and Entertainment
Our qualitative research uncovers the motivations, preferences, and behaviors that drive how kids and gamers engage with products. From in-depth interviews with young players to child-friendly ethnographic studies and co-creation sessions, we deliver rich insights to guide innovation in gameplay, design, packaging, and storytelling.
Quantitative Research for Toys & Games
Drive Strategic Decisions with Youth-Centric Data
From concept testing to brand health and audience segmentation, our quantitative research solutions provide the scale and rigor you need to validate strategies and optimize performance. We help toy and gaming brands stay ahead of trends and in tune with consumer expectations—across generations and geographies.
Recruitment & Fieldwork
Engage the Right Players for Insightful Research
With decades of youth-focused expertise, we recruit high-quality participants including kids, teens, young adults, parents, and gaming enthusiasts. Our rigorous screening process ensures demographic and behavioral alignment, while our fieldwork support—from session hosting to tech checks—delivers seamless research execution.
UX Research for Games & Digital Play
Optimize User Experiences for Gamers and Players of All Ages
Our UX research evaluates digital games, apps, and toy-integrated platforms to identify friction points, optimize user flow, and improve engagement. Whether testing early prototypes or live gameplay, we gather direct input from users to shape intuitive and enjoyable experiences.
Insight Communities & Panels
Ongoing Feedback from Gamers & Toy Enthusiasts
Tap into our custom-built panels and communities of kids, families, and players to gather insights across time. These platforms are ideal for agile testing, trend tracking, and building a continuous feedback loop—keeping your brand aligned with evolving play habits and market demands.
Dial Tester for Games & Content
Real-Time Feedback on Gaming Content
Capture moment-to-moment feedback from young gamers on your media and content with our proprietary Dial Tester tool. Whether testing in-game experiences, ads, or trailers, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.
Secure Content Testing
Unmatched Protection for Toy and Game Prototypes
Safeguard your sensitive toy and gaming content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, are protected and traceable. SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.
Global Reach to a Wide Range of Audiences
Gen Z
Trusted by Top Global Brands
What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
