Market Research for Toys and Gaming

Girl holding tablet with isolated display for mockup. View from above. Copy space beside

Unlocking the Future of Play and Entertainment

  • Proven Experience in Toys & Gaming Research: With decades of specialized research in the toys and gaming industry, Touchstone has partnered with leading brands to gather critical insights from children, teens, and young adults, shaping the development and success of numerous top-tier products and games.
  • Tailored Research for Kids & Gamers: Utilize methodologies designed specifically for young audiences, capturing authentic feedback on toys and gaming experiences.
  • Innovative Insights for Product Development: Gain valuable insights into emerging trends and preferences, driving innovation in toy and game design.
  • Maximize Engagement & Retention: Use data-driven strategies to enhance player engagement and loyalty across all age groups.
  • Test and Optimize Marketing Campaigns: Ensure your messaging resonates with young consumers and their parents through thorough testing and feedback.
  • Experienced Moderation Team: Our skilled moderators specialize in working with children and young adults, ensuring meaningful and accurate insights are gathered in a comfortable, engaging environment.

Global Reach to a Wide
Range of Audiences

  • Children (Preschoolers, Kids, Tweens)
  • Teens & Young Adults
  • Parents & Families
  • Casual & Hardcore Gamers
  • Educational Toy Buyers
  • Collectible Toy Buyers
  • Tech-Savvy Kids & Teens
  • Social & Mobile Gamers
  • Esports Enthusiasts
  • Toy & Game Collectors
  • Youth Trendsetters
  • Early Adopters of Gaming Technologies

Toys and Gaming Market Research Services

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover the ‘Why’ Behind Play and Entertainment

Delve into the motivations, behaviors, and preferences of children, teens, and young adults with in-depth qualitative research. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation in the toys and gaming industry. Whether through focus groups, in-depth interviews, or child-friendly ethnographic studies, we help you understand the “why” behind young consumers’ actions.

Quantitative Research

Drive Strategic Decisions with Youth-Centric Data

Make confident decisions with robust, large-scale quantitative research designed for the toys and gaming markets. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from young participants. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in this dynamic industry.

Recruitment & Fieldwork

Engage the Right Players for Insightful Research

Ensure your toys and gaming research is built on the foundation of high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, particularly within the youth and gaming communities, providing the valuable insights necessary for your studies.

UX Research

Optimize User Experiences for Gamers and Players of All Ages

Enhance satisfaction and usability for toys and gaming products through comprehensive UX research services. We ensure your products meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to player journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with younger audiences.

Communities & Panels

Continuous Insights from Dedicated Toy and Gaming Communities

Gain agile, always-on insights with custom-built online communities and panels focused on toys and gaming enthusiasts. Whether you need a community of dedicated young fans or a broader market panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in the toys and gaming markets.

Dial Tester

Real-Time Feedback on Gaming Content

Capture moment-to-moment feedback from young gamers on your media and content with our proprietary Dial Tester tool. Whether testing in-game experiences, ads, or trailers, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Secure Content Testing

Unmatched Protection for Toy and Game Prototypes

Safeguard your sensitive toy and gaming content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, are protected and traceable. SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Kids / Gen Alpha
Teens
Young Adults /
Gen Z
Adults & Parents
Educators
Creators & Influencers
Generative AI
VR / AR
Multicultural
And More!

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company