Food, Beverage & Restaurant Market Research
Data-Driven Insights to Fuel Flavor, Experience & Growth
Why Leading Food & Restaurant Brands Choose Our Market Research Services
- Experts in Food and Beverage Market Research:As a top-tier food and beverage market research company, we deliver category-specific expertise across QSR, CPG, beverage, and fast-casual segments to support data-driven innovation.
- Full-Spectrum Restaurant Market Research: Our services span from early-stage concept development to campaign testing, offering comprehensive market research for restaurants and food service brands.
- Agile Support for Brand Strategy and Campaigns: We specialize in market research restaurant industry needs such as flavor testing, packaging validation, brand health tracking, and seasonal promotion insights.
- Targeted Recruitment for Key Audiences: Access hard-to-reach consumer groups including Gen Z, foodies, parents, multicultural diners, and health-conscious shoppers—crucial for restaurant market research and product success.
- UX Research for Ordering Platforms and Food Apps: Optimize digital journeys with usability testing for mobile ordering, loyalty programs, digital menus, and food delivery platforms—vital for modern market research for a restaurant.
- Secure Testing of Campaigns and Pre-Launch Products: Use our SCT platform to test confidential campaigns, new menu items, packaging, or product videos with complete data security—essential for protecting competitive insights.
- Real-Time Feedback with Dial Tester for Food Content: Capture moment-to-moment emotional reactions to your ads, recipes, commercials, and branded content with our proprietary dial testing tool, Dial Tester—perfect for high-impact restaurant market research.
Food, Beverage & Restaurant Industry Demographics We Reach
- Food Enthusiasts & Gourmets
- Health-Conscious Consumers
- Restaurant-Goers
- Frequent Diners
- Millennials & Gen Z
- Beverage Connoisseurs
- Craft Beer Enthusiasts
- Wine Aficionados
- Spirits & Cocktail Lovers
- Nightlife & Bar Patrons
- Plant-Based & Sustainable Diet Followers
- Quick Service Restaurant (QSR) Patrons
- Fast-Food & Quick-Service Enthusiasts
- Family-Focused Consumers
- Fine Dining Aficionados
- Ethnic Cuisine Lovers
- Seasonal & Trend-Driven Diners
- And many more!
Market Research Services for Food, Beverage, & Restaurant Industry
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Food & Restaurant Research
Understand dining habits and choices
We deliver rich consumer insights through focus groups, IDIs, diary studies, and mobile ethnographies. Our food and beverage market research reveals emotional drivers, taste preferences, brand perceptions, and dining motivations—critical for product development and restaurant market research
Quantitative Research for Food & Beverage Brands
Drive Strategic Decisions with Data-Backed Insights
Our large-scale surveys and advanced analytics (Conjoint, MaxDiff, TURF) guide innovation, pricing, and campaign effectiveness. This is ideal for market research for restaurants and CPG food and beverage companies looking to scale insights with precision.
Qualitative Recruitment for Food Audiences
Reach the right food consumers
We recruit from niche and broad demographics, ensuring high-quality participants for every food and beverage market research project. Our proven screening and validation process supports dine-in, takeout, and packaged product studies.
UX Research for Ordering and Loyalty
Optimize digital food experiences
We conduct usability testing for apps, ordering systems, loyalty programs, and digital menus. Whether testing a QSR mobile app or delivery platform, our UX services support market research for a restaurant that’s focused on improving digital customer journeys.
Market Research Online Panels & Insight Communities
Continuous Insights from Food & Beverage Enthusiasts
Gather ongoing, real-time feedback
We build dedicated insight communities and online panels to capture fast, iterative input on new products, packaging, marketing campaigns, and dining experiences. Ideal for restaurant market research companies needing consistent consumer feedback.
Dial Tester for Food Content
Real-Time Feedback on Culinary Content
Our proprietary dial testing tool, Dial Tester, measures second-by-second audience response to food-related video content, promos, and ads—ideal for refining creative in restaurant market research and campaign testing for F&B brands.
Secure Content Testing
Safely test unreleased food assets
Test sensitive campaigns, new packaging, or confidential menu rollouts using our SCT platform. With user-level watermarking and tracking, it’s the gold standard in market research restaurant industry content security.
Global Reach to a Wide Range of Audiences
Gen Z
Trusted by Top Global Brands
What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
