Consumer Packaged Goods (CPG) Market Research Company

Driving Success with Consumer-Centric Insights

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Consumer Packaged Goods (CPG) Market Research

Delivering Market Research for Winning Consumer Packaged Goods (CPG) Companies

Consumer Packaged Goods (CPG) Market Research Services Overview

Understand Consumer Preferences: Gain deep insights into consumer behaviors and preferences to inform product development with our consumer packaged goods (CPG) market research company services.
Optimize Packaging & Branding: Use data-driven feedback to refine packaging and branding for maximum shelf appeal.
Enhance Product Innovation: Leverage consumer insights to drive innovation and create products that meet evolving market demands.
Maximize Marketing Impact: Develop targeted marketing strategies that resonate with your audience and drive brand loyalty.
Improve Retail Performance: Use consumer insights to optimize in-store experiences and improve product placement and promotions.

CPG Demographics We Target

Health-Conscious Consumers
Creators & Influencers
Kids, Teens & Young Adults
Eco-Friendly Shoppers
Millennials & Gen Z Consumers
Busy Professionals

Parents & Families
Loyal Brand Advocates
Value-Conscious Shoppers
Digital Natives
Frequent Online Shoppers
Regional & Cultural Segments

Market Research Services for Consumer Packaged Goods (CPG) Companies

Qualitative Research

Uncover Deep Consumer Insights

Delve into the motivations, preferences, and behaviors of consumers with in-depth qualitative research for CPG. Whether through focus groups, ethnographic studies, or in-depth interviews, we help you understand the “why” behind consumer choices, enabling you to make informed product development and marketing decisions.

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Quantitative Research

Drive Strategic Decisions with Data-Driven Insights

Make confident decisions with robust, large-scale quantitative research tailored to the CPG industry. Our customized approach, combined with rigorous quality control, ensures you gather reliable data on consumer preferences, buying habits, and market trends.

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Recruitment & Fieldwork

Engage the Right Consumers for Insightful Research

Ensure your CPG market research is based on high-quality participants. Our qualitative recruitment and fieldwork services are designed to engage eager and relevant respondents, providing the valuable insights necessary for your studies.

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UX Research

Optimize Consumer Experiences with Your Products

Enhance consumer satisfaction and product usability through comprehensive UX research services. We ensure your products meet consumer needs and expectations, leading to increased engagement, satisfaction, and brand loyalty.

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Communities & Panels

Continuous Insights from Dedicated Consumer Panels

Gain agile, always-on insights with custom-built online insight communities and panels focused on CPG consumers. Whether you need a dedicated panel for loyal customers or a broader market community, we can create a tailored solution to meet your ongoing research needs.

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Dial Tester

Real-Time Feedback on CPG Marketing Content

Capture moment-to-moment feedback on your marketing content with our proprietary online dial testing tool, Dial Tester. Dial Tester provides the insights you need to refine your strategies for maximum impact.

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Secure Content Testing

Protect Confidential Product Concepts and Designs

Safeguard your sensitive CPG content with our Secure Content Testing (SCT) technology. SCT ensures your product concepts, prototypes, and marketing materials are protected throughout the research process, providing peace of mind as you gather valuable consumer insights.

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Global Reach to a Wide Range of CPG Market Research Audiences

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multi-Cultural

And More!

Trusted by Top Global Brands

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company