Market Research for Consumer Packaged Goods
Driving Success with Consumer-Centric Insights

Delivering Insights for Winning Products and Brands

- Understand Consumer Preferences: Gain deep insights into consumer behaviors and preferences to inform product development.
- Optimize Packaging & Branding: Use data-driven feedback to refine packaging and branding for maximum shelf appeal.
- Enhance Product Innovation: Leverage consumer insights to drive innovation and create products that meet evolving market demands.
- Maximize Marketing Impact: Develop targeted marketing strategies that resonate with your audience and drive brand loyalty.
- Improve Retail Performance: Use insights to optimize in-store experiences and improve product placement and promotions.
CPG Demographics We Target
- Health-Conscious Consumers
- Creators & Influencers
- Kids, Teens & Young Adults
- Eco-Friendly Shoppers
- Millennials & Gen Z Consumers
- Busy Professionals
- Parents & Families
- Loyal Brand Advocates
- Value-Conscious Shoppers
- Digital Natives
- Frequent Online Shoppers
- Regional & Cultural Segments

Market Research Services for CPG Companies
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover Deep Consumer Insights
Delve into the motivations, preferences, and behaviors of consumers with in-depth qualitative research. Whether through focus groups, ethnographic studies, or in-depth interviews, we help you understand the “why” behind consumer choices, enabling you to make informed product development and marketing decisions.

Quantitative Research
Drive Strategic Decisions with Data-Driven Insights
Make confident decisions with robust, large-scale quantitative research tailored to the CPG industry. Our customized approach, combined with rigorous quality control, ensures you gather reliable data on consumer preferences, buying habits, and market trends.

Recruitment & Fieldwork
Engage the Right Consumers for Insightful Research
Ensure your CPG research is based on high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, providing the valuable insights necessary for your studies.

UX Research
Optimize Consumer Experiences with Your Products
Enhance consumer satisfaction and product usability through comprehensive UX research services. We ensure your products meet consumer needs and expectations, leading to increased engagement, satisfaction, and brand loyalty.

Communities & Panels
Continuous Insights from Dedicated Consumer Panels
Gain agile, always-on insights with custom-built online communities and panels focused on CPG consumers. Whether you need a dedicated panel for loyal customers or a broader market community, we can create a tailored solution to meet your ongoing research needs.

Dial Tester
Real-Time Feedback on CPG Marketing Content
Capture moment-to-moment feedback on your marketing content with our proprietary Dial Tester tool. Dial Tester provides the insights you need to refine your strategies for maximum impact.

Secure Content Testing
Protect Confidential Product Concepts and Designs
Safeguard your sensitive CPG content with our Secure Content Testing (SCT) technology. SCT ensures your product concepts, prototypes, and marketing materials are protected throughout the research process, providing peace of mind as you gather valuable consumer insights.

Global Reach to a Wide Range of Audiences
Gen Z
Trusted by Top Global Brands









































What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


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