Retail Market Research Company
Transforming Consumer Insights into Retail Success
Delivering Market Research for Winning Retail Companies
- Retail Market Research Insights: Leverage deep consumer insights from comprehensive retail market research to understand shopper behaviors, preferences, and motivations—ensuring your offerings align with what your audience truly wants.
- Market Research for Retail Trendspotting: Identify emerging trends and shifts in the retail and apparel space with data-backed analysis, helping your brand stay ahead in a fast-evolving marketplace.
- Data-Driven Product Development: Use market research for retailers to fine-tune product concepts and align development with real-time consumer needs and expectations.
- Optimizing the Retail Experience: Enhance both in-store and digital experiences through retail industry market research, driving greater engagement, satisfaction, and conversion.
- Strategic Retail Marketing Campaigns: Develop highly effective campaigns grounded in market research in the retail industry, boosting audience connection and brand loyalty.
- Retail Competitor Benchmarking: Conduct retail market research to evaluate your position in the competitive landscape and uncover areas for differentiation and growth.
Retail & Apparel Consumer Segments We Reach
- Fashion Enthusiasts
- Value Shoppers
- Luxury Shoppers
- Tech-Savvy Shoppers
- Sustainability-Conscious Consumers
- Gen Z & Millennials
- Professional & Business Attire Seekers
- Athleisure & Fitness Enthusiasts
- Parents & Family Shoppers
- Multicultural Audiences
- Occasional Shoppers
- Digital Influencers & Creators
- Loyal Brand Followers
Retail Market Research Services
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Retail Market Research
Uncover Deep Motivations Behind Shopping Behavior
Our qualitative services are designed to explore the “why” behind consumer decisions in the retail industry. Through in-depth interviews, focus groups, shop-alongs, diary studies, and ethnography, we provide rich, contextual insights into shopper attitudes, brand perception, and product interaction.
Ethnographic studies with fashion & lifestyle consumers
In-store and virtual focus groups
Shopper journey mapping
Retail UX interviews
Quantitative Retail Market Research
Validate Strategies with Data-Backed Insights
Drive confident business decisions with scalable, high-precision retail market research surveys and advanced analytics. From brand tracking to concept testing, our quantitative methods help retailers understand performance metrics and forecast success.
Advanced analytics: MaxDiff, Conjoint, TURF
Awareness, Attitude & Usage (AAU) studies
Brand health tracking for retail brands
Retail concept, price, and package testing
Retail Recruitment & Fieldwork
Reach the Right Retail Consumers—Fast
From budget-conscious shoppers to luxury buyers, our recruitment team delivers high-quality, pre-screened participants for all your market research in retail industry needs. We ensure demographic, behavioral, and psychographic alignment across projects.
In-person and virtual fieldwork
Nationwide and local shopper recruitment
Specialty panels: Gen Z, multicultural, digital buyers
High show rates and detailed tech checks
Retail UX Research
Optimize Digital Shopping Experiences
Improve your eCommerce or app interfaces through tailored market research for retailers focused on user experience. Our UX research methods provide actionable feedback from real users, ensuring your platforms align with retail best practices and shopper expectations.
Mobile ethnography & app flow testing
Usability testing of online retail platforms
A/B testing for conversion optimization
Journey mapping for digital commerce
Retail Insight Communities & Panels
Continuous Insights from Custom Retail Communities
Create a custom community or panel to continuously gather feedback on product launches, promotions, and shopper experiences. These platforms support both qualitative and quantitative retail market research needs in a flexible, scalable format.
Multimedia testing and co-creation activities
Fashion, CPG, and retail consumer panels
Pop-up or ongoing communities
Segmentation studies and trend tracking
Dial Tester for Retail Content Testing
Real-Time Feedback on Retail Content and Campaigns
Test your retail ads, promotional content, or in-store videos using our proprietary Dial Tester. Capture moment-to-moment reactions from your target audience, helping you fine-tune messages that resonate across channels.
Actionable reporting with heat maps & engagement curves
Evaluate retail video ads, in-store displays, and more
Segment analysis by demographic or shopper type
Optional integration with Secure Content Testing (SCT)
Secure Content Testing (SCT) for Retail Research
Unmatched Protection for Confidential Retail Content
When testing unreleased packaging, campaigns, or product visuals, our Secure Content Testing platform provides unparalleled protection. SCT ensures your assets remain confidential during retail industry market research—perfect for high-stakes launches.
Peace of mind for pre-release creative testing
User-level and forensic watermarking
Compatible with surveys, IDIs, focus groups
Works across media, print, concept boards, and more
Global Reach to a Wide Range of Audiences
Gen Z
Trusted by Top Global Brands
What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
