Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…
Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division. Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…
Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence…
As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….
California – September 28th, 2022 – Touchstone Research announced today that Colette Eberle has been promoted to Project Director on TSR’s Qualitative research division. In her new role, Colette will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…
Texas – September 21st, 2022 – Touchstone Research announced today that Sabrina Bokros has been promoted to Project Director on TSR’s quantitative research division. In her new role, Sabrina will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research methodologies,…
Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…
New Jersey – August 31st, 2022 – Touchstone Research announced today that Maggie Falvey has been promoted to Project Director on TSR’s quantitative research division. In her new role, Maggie will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…
In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a researcher (or tech support staff)…
New Jersey – August 24th, 2022 – Touchstone Research announced today that Chad Cerone has been promoted to Project Director on TSR’s quantitative research division. In his new role, Chad will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…
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