By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world. AR’s biggest advantage over virtual reality is its accessibility. From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…
Connecticut – July 10th, 2018 – Touchstone Research announced today that Beatrice Capestany has joined the firm as Senior Research Analyst. In this role, Capestany will execute a wide range of next gen quantitative and qualitative research studies and oversee Touchstone’s advanced research technologies and methodologies and development of new tools and applications. Prior to working at Touchstone, Beatrice held a post-doctoral…
You may have noticed over the last couple of weeks your favorite websites have been sending you e-mails regarding updates to their privacy policies and terms of use. These updates are likely due to the requirements of the General Data Protection Regulations (GDPR) that go into effect this Friday, May 25, 2018. So, What is the GDPR? In short,…
Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…
Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…
Virtual Reality may seem like a modern phenomenon, however, the origins of VR can date back to as early as the 19th century, nearly 180 years ago. The Stereoscope in 1838 was technically the first device to essentially pioneer 3D by having the viewer look through a lens with two of the same image and then letting the brain blend…
Virtual Reality is being used in classrooms now more than ever. One quarter of the schools are already using VR, and this number is continuing to grow. While most teachers are aware of VR, over three quarters of teachers have never used it in a school environment before and many agree that VR would definitely be a benefit in subjects such…
2017 is expected to be a turning point for Virtual Reality and Augmented Reality. The PlayStation VR, as well as a variety of other VR devices, made their debut last year and since, have given consumers insight as to all that VR has to offer. As of 2016, one third of consumers found the concept of VR to be “very…
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Last month’s Fashion Week brought…
Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…
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