A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program.

At Touchstone Research (TSR), we know that brands need ongoing, flexible research but may not always have a fully mapped-out plan for the year. That’s why we created the Insight Advantage Program—an annual research service program designed to provide cost-effective, on-demand research with faster turnaround times and built-in volume discounts.

With this program, clients commit to an annual research budget and gain the ability to execute qualitative, quantitative, and recruitment projects as needed—at a discounted rate. The pre-negotiated agreement eliminates administrative delays, allowing research to kick off faster and providing cost savings over multiple projects. Plus, additional funds can be added at any time, ensuring flexibility to scale research efforts as new priorities emerge.

How the Insight Advantage Program Works

1. Pre-Paid Retainer or Pay-As-You-Go Model
   
   Clients enter into an annual research contract with TSR, securing a set budget for research services. They can choose between:
   
   • Pre-paid retainer – Funds are allocated in advance for priority scheduling and streamlined approvals.
   • Pay-as-you-go – Research costs are deducted from the total budget as projects arise.
   
   
2. Full-Service or Flexible Research Support
   
   TSR accommodates both full-service research and flexible service models, allowing clients to decide the level of support needed for each project.
   
   • Full-Service Research: TSR manages everything from research design and recruitment to data collection, analysis, and reporting.
   • Flexible Research Support: Clients can leverage TSR’s expertise for specific needs, such as recruitment, project setup, moderation, data processing or analytics.
   
   
3. Multi-Methodology Research Coverage
   
   The Insight Advantage Program allows clients to mix and match research methodologies throughout the year, including:
   
   • Qualitative Research: Focus groups, in-depth interviews, discussion boards, diary studies, pop-up communities, and UX research.
   • Quantitative Research: Surveys, tracking studies, A/B testing, and ad/content testing.
   • Recruitment & Fieldwork: Access to high-quality participants for research studies.
   
   
4. Global Research Capabilities
   
   The Insight Advantage Program extends beyond borders. TSR conducts research in 60+ countries, ensuring brands capture insights across global markets, languages, and cultures. Our in-market experts, multilingual capabilities, and cultural fluency make international research seamless and actionable.
   
   
5. Exclusive Cost Savings & Volume-Based Discounts
   
   Clients enrolled in the Insight Advantage Program receive exclusive discounted pricing, maximizing the value of their research investment. By committing to an annual research partnership, clients benefit from lower per-project costs and greater efficiency across multiple studies.
   
   
6. Dedicated Research Team for Seamless Collaboration
   
   With an ongoing annual program, clients work with a dedicated TSR research team that understands their brand, target audiences, and past research. This continuity ensures:
   
   ✔ Faster project execution
   ✔ Greater strategic alignment
   ✔ Consistent, high-quality insights
   
   TSR becomes an extension of your team, offering proactive support and strategic guidance throughout the year.
   
   
7. Transparent Budget Tracking & Project Management
   
   Every approved project is logged in a shared project tracker, allowing clients to monitor:
   
   • Total budget allocation
   • Approved projects & costs
   • Remaining budget balance
   
   This ensures full visibility into research spending and helps clients optimize their budgets effectively. Plus, clients can adjust their research plans by adding funds throughout the year as new priorities emerge.
   
   

Why Clients Choose the Insight Advantage Program

✔ Ongoing Annual Research Support – A pre-planned research partnership that eliminates the need for multiple contract negotiations.
✔ Ultimate Flexibility – Launch research projects anytime during the year without upfront planning constraints.
✔ Cost Efficiency – Locked-in volume-based discounts ensure more research for your budget.
✔ Faster Turnarounds – With an annual contract in place, projects move forward without procurement delays.
✔ Global Reach – Access international audiences with TSR’s worldwide research capabilities.
✔ Dedicated Research Team – Work with the same expert researchers year-round for seamless execution and deeper strategic insights.
✔ Scalable Research Budgets – Easily increase your research scope by adding funds to the program at any time.
✔ Simplified Procurement – One contract covers multiple projects, reducing administrative burden.

Take Your Research Further with TSR

The Insight Advantage Program ensures your brand stays ahead by providing ongoing, flexible research support throughout the year. Whether you need a full-service research partner or targeted project support, this program is designed to maximize efficiency, cost savings, and strategic impact.

👉 Contact us today to see how the Insight Advantage Program can support your business needs!