FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of Generative Artificial Intelligence (Gen AI) among Gen Z students. NEW HAVEN, Conn., September 6, 2023 Pioneering market research and consumer insights firm, Touchstone Research, has…
Seemingly out of nowhere, Generative AI exploded onto the scene at the end of 2022 and has been a fixture in the news ever since. It has been heralded as the most important technological advancement since the birth of the internet by some, and the harbinger of the end of humanity as we know it by others. Time will tell…
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace, which also makes them an…
As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The pool of VR headset owners…
Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and…
Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division. In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team. Nicole will have a focus on staff development and expanding TSR’s analytical capabilities. As a Senior Project Director, Nicole…
Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division. In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team. Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes to achieve the highest data…
Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies. Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust. In this article, we emphasize the importance of fostering…
New Haven, Connecticut – February 23, 2023 – Touchstone Research, a long-time advocate for enhancing data quality in market research, has announced its membership in the Data Integrity Initiative (DII) Council. The DII Council is a specialized unit within the Insights Association that focuses specifically on ensuring the integrity and quality of research data. As part of its 2022…
As one of the most experienced research firms focused on embracing new consumer technologies, our employees need to do more than talk the talk. They need to walk the technology walk too! Recently, we were surprised to discover that some of our newest hires had never experienced virtual reality (VR) – a technology that Touchstone Research is very passionate about. …
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