Category: Touchstone Research

  • Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst.  Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…

  • Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence

    Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence

    FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of Generative Artificial Intelligence (Gen AI) among Gen Z students. NEW HAVEN, Conn., September 6, 2023 Pioneering market research and consumer…

  • Generative AI Through The Eyes of Gen Z  [Infographic]

    Generative AI Through The Eyes of Gen Z [Infographic]

    Seemingly out of nowhere, Generative AI exploded onto the scene at the end of 2022 and has been a fixture in the news ever since.  It has been heralded as the most important technological advancement since the birth of the internet by some, and the harbinger of the end of humanity as we know it…

  • Touchstone Research Promotes Sara Sidlowski to Senior Project Director

    Touchstone Research Promotes Sara Sidlowski to Senior Project Director

    Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media…

  • Touchstone Research Promotes Nicole Mowry to Senior Project Director

    Touchstone Research Promotes Nicole Mowry to Senior Project Director

    Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team.  Nicole will have a focus on staff development and expanding TSR’s analytical capabilities.  As…

  • Touchstone Research Promotes Jillian Brangi to Senior Project Director

    Touchstone Research Promotes Jillian Brangi to Senior Project Director

    Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes…

  • Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

    Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

    Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we…

  • Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

    Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

    Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…

  • Touchstone Research Promotes Alexis Warnick to Senior Project Director

    Touchstone Research Promotes Alexis Warnick to Senior Project Director

    Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts.…

  • Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

    Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

      Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make…