Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

By | Advanced Analytics, Advanced Statistical Methods, Careers, Consumer Insights, Custom Research Panels & Communities, Market Research, Promotions, Quantitative Research, Research Manager, Technology, Technology & Strategy, Touchstone Research, Touchstone Staff

  Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Touchstone Research Promotes Karen Spruill to Research Manager

Touchstone Research Promotes Karen Spruill to Research Manager

By | Consumer Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Research, Touchstone Staff

Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s…

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Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

By | Consumer Insights, International Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Research Manager, Touchstone Research, Touchstone Staff, Usability Research

Connecticut– June 21st, 2022 – Touchstone Research announced today that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment and technology…

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