Elecia Allen has joined Touchstone Research as Senior Project Director

Elecia Allen has joined Touchstone Research as Senior Project Director

By | Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Moderator, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Uncategorized, Usability Research, UX

Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining Touchstone, Elecia worked…

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Connor Desmond Joins TSR as Research Associate

Connor Desmond Joins TSR as Research Associate

By | Careers, Consumer Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Usability Research

California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division.  Desmond will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm full-time, Connor worked for Disney…

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Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

By | Advanced Analytics, Advanced Statistical Methods, Careers, Consumer Insights, Custom Research Panels & Communities, Market Research, Promotions, Quantitative Research, Research Manager, Technology, Technology & Strategy, Touchstone Research, Touchstone Staff

  Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…

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Touchstone Research Promotes Nikolas Gutowski to Project Director II

Touchstone Research Promotes Nikolas Gutowski to Project Director II

By | Careers, Consumer Insights, Market Research, Quantitative Research, Touchstone Research, Touchstone Staff

Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Touchstone Research Promotes Colette Eberle to Project Director

Touchstone Research Promotes Colette Eberle to Project Director

By | Careers, Consumer Insights, Market Research, Promotions, Qualitative Research, Touchstone Research, Touchstone Staff

  California – September 28th, 2022 – Touchstone Research announced today that Colette Eberle has been promoted to Project Director on TSR’s Qualitative research division. In her new role, Colette will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Touchstone Research Promotes Sabrina Bokros to Project Director

Touchstone Research Promotes Sabrina Bokros to Project Director

By | Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Research, Touchstone Staff

Texas – September 21st, 2022 – Touchstone Research announced today that Sabrina Bokros has been promoted to Project Director on TSR’s quantitative research division. In her new role, Sabrina will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research methodologies,…

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Touchstone Research Promotes Maggie Falvey to Project Director

Touchstone Research Promotes Maggie Falvey to Project Director

By | Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Staff

New Jersey – August 31st, 2022 – Touchstone Research announced today that Maggie Falvey has been promoted to Project Director on TSR’s quantitative research division. In her new role, Maggie will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Touchstone Research Promotes Chad Cerone to Project Director

Touchstone Research Promotes Chad Cerone to Project Director

By | Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Staff

New Jersey – August 24th, 2022 – Touchstone Research announced today that Chad Cerone has been promoted to Project Director on TSR’s quantitative research division. In his new role, Chad will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Touchstone Research Promotes Karen Spruill to Research Manager

Touchstone Research Promotes Karen Spruill to Research Manager

By | Consumer Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Research, Touchstone Staff

Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s…

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