Touchstone Research Newsletter – A Year In Review

A YEAR IN REVIEW

2022 was quite the year at Touchstone!  A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees.  We would not be where we are at today without your continued partnership, trust, support and dedication—thank you!

Check out the TL;DR on what we were up to over the past year and where we plan on going in 2023! 

Touchstone conducted over 755 studies with 55 clients across an array of different industries, including youth & family, media & entertainment, technology, toys, sports, social media, VR, telecom, food & beverage, and more! 

OVER 200,000 PARTICIPANTS ACROSS THE U.S. AND 20+ INTERNATIONAL MARKETS!

Touchstone is regularly expanding our market coverage. Please see our current Market Coverage List.

•    Insight Communities
•    Online Panels
•    Usability (UX) Research
•    Content Testing
•    Remote IDI’s & Focus Groups
•    Rolling Research Programs
•    Culture/Current Events
•    Tracking Studies
•    Diary Studies

•    Concept Testing
•    Awareness & Penetration
•    Diversity, Equity, and Inclusion (DEI)
•    MaxDiff/Conjoint studies
•    Discussion Boards
•    VR/AR Projects
•    In-Person Projects
•    Shop-Alongs
•    US & International Studies

• The TSR team increased nearly +10% across all divisions (Quant and Qual).
• Touchstone promoted over +20% of staff in 2022 – including promotions to Project Director, Project Director II, and Research Manager. 

Imperium’s Data Quality Certification

Imperium certification is a badge of quality. The Trust Shield confirms that the certified company not only utilizes the industry’s #1 data-quality and anti-fraud services, but that it has passed multiple checks to validate best practices.

COPPA Certified

Our research processes have been reviewed and vetted by an independent safety certification service (KidSAFE) and we have been awarded the “kidSAFE+ COPPA” Seal, which is an FTC-approved COPPA certification program.

Touchstone Research joins the Insights Association’s Data Integrity Initiative (DII) Council. 

The purpose of the DII council is to evaluate and assess data integrity issues across marketing research verticals, methods and user types and share that knowledge across the industry.  To learn more about this initiative and download the DII toolkit, click HERE.