Category: Teen Market Research
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Touchstone Research Newsletter – A Year In Review
2022 was quite the year at Touchstone! A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees. We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…
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Sahar Azimi Joins Touchstone Research as Research Associate
Michigan– June 8th, 2022 – Touchstone Research announced today that Sahar Azimi has joined the firm as Research Associate on TSR’s qualitative research division. Sahar will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Sahar is among 17 new hires…
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Touchstone Research Expands Youth & Family Qualitative Services to National Level
Touchstone Research, Inc. is celebrating a significant expansion of its Youth & Family qualitative in-person and online services to cover key geographic regions across the United States. Touchstone has been recruiting and managing Kids and Families qualitative research projects for over 20 years, specializing in preschoolers, kids, tweens, teens, young adults, millennials and parents for…
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VR and Consumer Sentiment
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of…
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The VR (Virtual Reality) Consumer Sentiment Report – Infographic
SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have…
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Infographic – The New Reality of Virtual Reality (VR) and the Potential with Youth
VR has been around for many years but, disappointingly, has failed to live up to its own expectations. With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived. Major VR companies are preparing to launch VR headsets that make VR real for the…
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Introducing Shots of Me, the New Selfie-Sharing App Backed by Justin Bieber
Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new…
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Smart Phones, Smart Teens – App Downloads Rising Along with Awareness of Privacy Concerns
I Kissed a Girl! That was easy. I just put together a few pictures and I have the answer to my latest trivia challenge on 4 Pics 1 Song, the number 1 downloaded free app in the App Store. The admirable runner up is Amateur Surgeon. Yes, it’s exactly like it sounds, and more –…
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Tech-Savvy Researcher Feature – All Teens Online, One in Four Go Mobile-Only
It’s hard to forget the cacophonous bleeps, fuzz and buzz of our modem logging onto AOL in our pre-teen years. An exciting, confusing time when popular use of the internet was dawning, but so frustrating was that noisy wait to discover whether or not we had mail. There are few things we could hate so…
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Pheed Me: Teens, Innovation and Monetization Fuel Success of Latest Social Media App
Influence is a funny thing. One never can tell just who will sway them to try the latest shoe style, iphone case, or say, social media app. There is an easy answer of course: celebrities. Who doesn’t want to rock the same styles as their favorite pop artist or movie star. But the time may…