Sahar Azimi Joins TSR as Research Associate

Michigan– June 8th, 2022 – Touchstone Research announced today that Sahar Azimi has joined the firm as Research Associate on TSR’s qualitative research division.  Sahar will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Sahar is among 17 new hires added to the firm over the past 12 months.

Sahar earned a B.S. in Education from the University of Nebraska at Omaha and is currently completing her M.S. in Marketing Research at Michigan State University.

“”We are thrilled to grow the Qual team even further with the addition Sahar. Her passion for trends and understanding consumers, along with her degree in Market Research make her a great fit for the team. We are eager to see all her contributions and excited to have her on board.”  Sam Leaman, Senior Research Manager

Sahar studied early childhood education during her undergrad and worked as a Pre-K teacher for several years and is passionate about working with children and families and advocating for their needs.  In her free time, Sahar enjoys spending time with friends and family, traveling and hiking.  She’s recently rediscovered her love for art including sketching and painting.

About Touchstone Research, Inc.

Touchstone Research, Inc. is a full-service marketing research and consumer insights firm serving the world’s largest brands, marketers, and agencies. Headquartered in Branford, Connecticut, with teams in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, Idaho and Rhode Island.  Touchstone Research specializes in custom research, managing proprietary online panels and communities, youth and family, media and entertainment and technology research. For more information, visit