Category: Market Research
-
Unlocking Deeper Insights: The Power of Hybrid Qualitative Research
When people think of conducting qualitative research, they often automatically gravitate towards focus groups or in-depth interviews. While these methods are indeed powerful and widely used, they represent just a fraction of the qualitative research landscape. In such a dynamic research world, the questions we seek to answer are often complex and multifaceted. Traditional, single-method…
-
Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst
Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst. Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…
-
Enhancing Qualitative Research through Strategic Participant Recruitment
The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to…
-
Touchstone Research Promotes Alexis Warnick to Research Manager
Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division. In her elevated role, Alexis of will oversee a team of qualitative project directors working across several client accounts. She will maintain her oversight of TSR’s key…
-
Touchstone Research Promotes Sara Sidlowski to Senior Project Director
Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media…
-
Touchstone Research Promotes Nicole Mowry to Senior Project Director
Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division. In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team. Nicole will have a focus on staff development and expanding TSR’s analytical capabilities. As…
-
Touchstone Research Promotes Jillian Brangi to Senior Project Director
Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division. In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team. Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes…
-
Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids
Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…
-
Touchstone Research Promotes Alexis Warnick to Senior Project Director
Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division. In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts.…
-
Data Supported Ways to Make Market Research Surveys More Inclusive for Participants
Key Insight: There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make…