Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst.  Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches.

Sheri is a seasoned moderator with a broad range of expertise, including both in-person and online methods. Her skills encompass focus groups, IDIs, ethnographies, co-creation sessions, UX research, and insight communities. On the quantitative side, she has a robust background in messaging, branding, usage and attitudes, reputation studies, satisfaction surveys, segmentation, tracking, and product testing.

Sheri will work closely with TSR’s tech, media, entertainment, and youth clients in executing a wide range of innovative qualitative research programs, and will work closely with clients to meet their research objectives and collaborate on research strategies.

“We’re thrilled to have Sheri joining our qual team! Her background and experience are going to be such a great asset, and we can’t wait to see the innovative insights and fresh perspectives that she’ll bring to our clients.” – Samantha Leaman, Senior Research Manager

An Austin native, Sheri enjoys escaping the Texas heat to explore the Colorado mountains with her three active kids. She loves fishing, hiking, and off-roading on the trails. Sheri is also passionate about Texas music, Texas BBQ, and is a dedicated Texas Longhorns football fan – Hook’em!

About Touchstone Research, Inc.

A global leader in consumer insights and marketing research, offering a comprehensive suite of services including qualitative and quantitative studies, online panels, insight communities, UX research, and participant recruitment.  Headquartered in New Haven, Connecticut, Touchstone has teams in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, Idaho and strategic partnerships across the globe.  For more information, visit