Qualitative Research

Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs

By Consumer Behavior, In-Person Qualitative Research, In-Person Research, Market Research, Moderation, Multisensory research, Observational research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Touchstone Research

  Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should I spend the time and…

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Now Hiring! Qualitative Research Recruitment Assistant

We are hiring! Qualitative Research Recruitment Assistant

By Careers, Consumer Insights, Market Research, Qualitative Research

Job Description Exciting opportunity to join a fast growing, dynamic and innovative marketing research firm. You will be joining the leader in new research technologies and innovative approaches to gaining consumer insights where every team member is considered a valued and integral component to our success. We have special expertise in digital research, the media & entertainment industry, youth (millennials,…

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