Category: Quantitative Research

  • Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling

    Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling

    New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a top full service market research and innovative consumer insights company, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and Augmented Sampling. These advanced solutions utilize artificial intelligence to improve data quality, streamline research processes, and uncover deeper insights across…

  • The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands

    The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands

    A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), a top market research agency, we know that brands need ongoing, flexible market research but may not always have a fully mapped-out plan for the year. That’s why we created the Insight Advantage Program—an annual market research service program…

  • Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights

    Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights

    IntroductionIn today’s fast-paced media landscape, understanding your audience’s real-time reactions is more critical than ever. Dial testing empowers creators and brands to refine content based on genuine, unfiltered feedback, helping them stay ahead in a highly competitive market. By leveraging real-time audience feedback, you can ensure your content resonates with viewers from the very first…

  • Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst.  Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…

  • Touchstone Research Promotes Jillian Brangi to Senior Project Director

    Touchstone Research Promotes Jillian Brangi to Senior Project Director

    Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes…

  • Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

    Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

      Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make…

  • Touchstone Research Newsletter – A Year In Review

    Touchstone Research Newsletter – A Year In Review

    2022 was quite the year at Touchstone!  A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees.  We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…

  • Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]

    Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest…

  • Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

      Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…

  • Touchstone Research Promotes Nikolas Gutowski to Project Director II

    Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued…