Month: November 2010
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The iPad’s Role in the Future of Marketing Research (Part 1)
The iPad and the Decline of the Paper Survey Travis Santa (@TravisSanta1) The marketing research industry has been waiting for a device like the iPad to put an end to the paper survey in face-to-face quantitative field research. Researchers have long bemoaned the paper survey for the amount of time and energy it takes to…
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Young adults, parents and social media
Here is a study we conducted with Nickelodeon and Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Young adults, Parents, and Social Media”. In last month’s Kaleidoscope, we explored social media and the role it plays in kids’ and teens’ lives. After coming away with…
Recent Posts
- UX Research Best Practices: 3 Proven Strategies from Our Moderator Roundtable
- Gen Z Qualitative Research: 5 Key Strategies for Deeper Engagement
- The Power of Mirroring: Why Multicultural Research Needs Culturally Aligned Moderators
- Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance
- Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
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