Category

In-Depth Interviews

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

By Child Research, Children's Online Privacy Protection Act (COPPA), Consumer Insights, Cultural Insights, Data Integrity, Data Privacy, Data Quality, Demographics, GDPR, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Kids Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Quality Control, Touchstone Research, Usability Research, UX, Youth Market Research

Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering…

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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

By Child Research, Children's Online Privacy Protection Act (COPPA), Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Market Research, Moderation, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Touchstone Research, Youth Market Research

Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting, however, but with a little…

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Touchstone Research Promotes Alexis Warnick to Senior Project Director

Touchstone Research Promotes Alexis Warnick to Senior Project Director

By Consumer Insights, Custom Research Panels & Communities, In-Depth Interviews, In-Person Qualitative Research, In-Person Research, International Market Research, Market Research, Market Research Industry News, Moderation, Moderator, Promotions, Qualitative Research, Reporting & Analysis, Touchstone Research, Touchstone Staff, Usability Research, UX

Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts. She will help the firm’s…

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Elecia Allen has joined Touchstone Research as Senior Project Director

Elecia Allen has joined Touchstone Research as Senior Project Director

By Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Moderator, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Uncategorized, Usability Research, UX

Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining Touchstone, Elecia worked…

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Connor Desmond Joins TSR as Research Associate

Connor Desmond Joins TSR as Research Associate

By Careers, Consumer Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Usability Research

California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division.  Desmond will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm full-time, Connor worked for Disney…

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Tips for Conducting Qualitative Research In-Person

On the Road Again – Tips for Conducting Qualitative Research In-Person

By Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized, Usability Research

Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…

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