Elecia Allen has joined Touchstone Research as Senior Project Director

Elecia Allen has joined Touchstone Research as Senior Project Director

By | Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Moderator, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Uncategorized, Usability Research, UX

Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining Touchstone, Elecia worked…

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Connor Desmond Joins TSR as Research Associate

Connor Desmond Joins TSR as Research Associate

By | Careers, Consumer Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Usability Research

California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division.  Desmond will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm full-time, Connor worked for Disney…

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Tips for Conducting Qualitative Research In-Person

On the Road Again – Tips for Conducting Qualitative Research In-Person

By | Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized, Usability Research

Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By | Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

By | Consumer Insights, International Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Research Manager, Touchstone Research, Touchstone Staff, Usability Research

Connecticut– June 21st, 2022 – Touchstone Research announced today that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment and technology…

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Kate Ridoux Joins Touchstone Research as Project Director

Kate Ridoux Joins Touchstone Research as Project Director

By | Careers, Consumer Insights, New Hires, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Touchstone Staff, Usability Research

New Jersey– May 20th, 2022 – Touchstone Research announced today that Kate Ridoux has joined the firm as Project Director on TSR’s qualitative recruitment and fieldwork division.  Kate will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Kate is among 17 new hires added to…

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Erik Erwin Joins Touchstone Research as Senior Project Director

Erik Erwin Joins Touchstone Research as Senior Project Director

By | Anthropologist, Careers, Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Usability Research

Durham, North Carolina – May 13th, 2022 – Touchstone Research announced today that Erik Erwin has joined the firm as Sr. Project Director.  Erik will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Erik is among 15 new hires added to the firm over the past…

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Michelle Richard Joins Touchstone Research as Sr. Qualitative Analyst

Michelle Richard Joins Touchstone Research as Sr. Qualitative Analyst

By | Consumer Insights, Demographics, International Market Research, Kids and Family, Market Research, Moderator, New Hires, Qualitative Research, Quantitative Research, Reporting & Analysis, Research Analyst, Touchstone Staff, Usability Research

Idaho – May 13th, 2022 – Touchstone Research announced today that Michelle Richard has joined the firm as Sr. Qualitative Analyst.  Michelle will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Michelle is among 14 new hires added to the firm over the past 12 months….

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Augmented Reality Market Research

Touchstone Research leverages augmented reality capabilities to enhance market research services

By | Augmented Reality, Consumer Insights, Kids and Family, Technology, Usability Research, UX

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…

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