Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…
Virtual Reality may seem like a modern phenomenon, however, the origins of VR can date back to as early as the 19th century, nearly 180 years ago. The Stereoscope in 1838 was technically the first device to essentially pioneer 3D by having the viewer look through a lens with two of the same image and then letting the brain blend…
Virtual Reality is being used in classrooms now more than ever. One quarter of the schools are already using VR, and this number is continuing to grow. While most teachers are aware of VR, over three quarters of teachers have never used it in a school environment before and many agree that VR would definitely be a benefit in subjects such…
Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…
Virtual Reality is a rapidly growing industry, currently dominated by companies including Samsung, Facebook, Google, Microsoft, HTC, and Sony. Each of these companies has a VR or AR device currently on the market, all ranging in cost. It is estimated that by 2020, 52 million head-mounted devices will be used in the US. These VR headsets are continuing to impact…
Virtual reality has been all around us since the first panoramic paintings in 12th Century China. Today we can see it used in virtual and augmented reality apps like Pokémon Go, which allows players to catch digital monsters in real settings. According to this infographic created by Couponbox.com, we have a lot of innovative and interesting technology headed our way….
With a variety of Virtual Reality devices now on the market, there are many different aspects a potential buyer should consider before making a purchase, including cost, reliability, and the devices that each supports. Some of the more well-known VR devices include the Google Cardboard and the Samsung Gear VR. The Google Cardboard supports a wide variety of smartphones and comes…
Virtual Reality is best known for its role in the entertainment industry, but it is also growing more useful in a variety of industries such as tourism, education, and even real estate. Building, buying, and selling homes has become more efficient and less stressful by adding VR technology to the process. Home buyers who are relocating are able to tour…
Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…
This summer, entertainment in Virtual Reality is being taken to the next level with its incorporation into rollercoasters and arcades across the globe. The United States is leading this trend compared to the other countries currently working to bring VR to theme parks, with 14 separate locations that have a VR rollercoaster or arcade experience. Six Flags alone is introducing…
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