Category: Technology

  • Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

      Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…

  • We used Virtual Reality in our office, and you should too

    We used Virtual Reality in our office, and you should too

    As one of the most experienced research firms focused on embracing new consumer technologies, our employees need to do more than talk the talk.  They need to walk the technology walk too! Recently, we were surprised to discover that some of our newest hires had never experienced virtual reality (VR) – a technology that Touchstone…

  • Touchstone Research leverages augmented reality capabilities to enhance market research services

    Touchstone Research leverages augmented reality capabilities to enhance market research services

    By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps…

  • Infographic: Leverage Marketing Strategies through Virtual Reality

    Infographic: Leverage Marketing Strategies through Virtual Reality

    Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million…

  • Infographic – The Rise of Augmented Reality Smart Glasses

    Infographic – The Rise of Augmented Reality Smart Glasses

    Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently…

  • Infographic: Milestones in Virtual Reality

    Infographic: Milestones in Virtual Reality

    Virtual Reality may seem like a modern phenomenon, however, the origins of VR can date back to as early as the 19th century, nearly 180 years ago. The Stereoscope in 1838 was technically the first device to essentially pioneer 3D by having the viewer look through a lens with two of the same image and…

  • Infographic – Virtual Reality Surging Into the Classroom

    Infographic – Virtual Reality Surging Into the Classroom

    Virtual Reality is being used in classrooms now more than ever. One quarter of the schools are already using VR, and this number is continuing to grow. While most teachers are aware of VR, over three quarters of teachers have never used it in a school environment before and many agree that VR would definitely be…

  • Infographic – Virtual Reality Trending in 2017

    Infographic – Virtual Reality Trending in 2017

    2017 is expected to be a turning point for Virtual Reality and Augmented Reality. The PlayStation VR, as well as a variety of other VR devices, made their debut last year and since, have given consumers insight as to all that VR has to offer. As of 2016, one third of consumers found the concept…

  • Augmented Reality Enters the Fashion World

    Augmented Reality Enters the Fashion World

    Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. …

  • Infographic: Opportunities for Brands with Immersive Technologies

    Infographic: Opportunities for Brands with Immersive Technologies

    Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.)…