Category

Virtual Reality

Oculus Go - Touchstone VR

We used Virtual Reality in our office, and you should too

By Augmented Reality, Market Research, Oculus, Touchstone Research, Touchstone Staff, Touchstone VR, Virtual Reality, VR Insights

As one of the most experienced research firms focused on embracing new consumer technologies, our employees need to do more than talk the talk.  They need to walk the technology walk too! Recently, we were surprised to discover that some of our newest hires had never experienced virtual reality (VR) – a technology that Touchstone Research is very passionate about. …

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Infographic: Leverage Marketing Strategies through Virtual Reality

By Touchstone VR, VR Infographic

Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…

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Infographic: Opportunities for Brands with Immersive Technologies

By Touchstone VR, VR Infographic

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

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Infographic – The Reality of Virtual Reality

By Touchstone VR, VR Infographic

Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…

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Infographic: Immersive Learning in Corporate Training

By Touchstone VR, VR Infographic

In the late 1800’s, Herman Ebbingaus developed the Forgetting Curve Concept, which states that a person forgets 90% of training course content after one month. Learning can be harder than ever today, whether it is in a classroom setting, taking online classes, or even training in the workplace. Employees report that they can only dedicate 1% of their work to…

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