Category: Brand Tracking
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Brand Tracking vs. Brand Health Tracking: What’s the Difference and Why Both Matter
Brand tracking and brand health tracking are essential tools for measuring how your brand is performing in the minds of consumers—and more importantly, how that performance is evolving over time. Your brand’s success can rise or fall overnight. Whether you’re an established player or a fast-growing startup, tracking your brand’s perception helps you stay agile,…
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