Category: Youth and Family Insights
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![How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]](https://touchstoneresearch.com/wp-content/uploads/2025/01/istockphoto-157719429-612x612-1.jpg)
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it – researching with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights from…
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Understanding Generation Alpha: How Touchstone Research Can Help You Connect with Tomorrow’s Consumers
Who is Generation Alpha?Born from 2010 onward, Generation Alpha is the first generation to be raised in an entirely digital world. As the children of Millennials and younger siblings of Gen Z, they are growing up in a time of rapid technological advancement, cultural shifts, and increasing global interconnectedness. This unique environment has shaped them…