Rank Order

Measuring Attribute Importance A comparison of 8 scaling techniques and when to use them - Figure 1: Types of scaling techniques

Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]

By Advanced Analytics, Advanced Statistical Methods, Constant Sum, Likert Ratings, Magnitude Estimation, Market Research, Maximum Difference (MaxDiff), Paired Comparisons, Q-sort, Quantitative Research, Rank Order, Reporting & Analysis, Scaling Techniques, Touchstone Research, Touchstone Staff, Unbounded Ratings, White Paper

Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest number of potential consumers1. Over…

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