![Measuring Attribute Importance A comparison of 8 scaling techniques and when to use them - Figure 1: Types of scaling techniques](https://touchstoneresearch.com/wp-content/uploads/Figure-1.png)
Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest number of potential consumers1. Over…