Your Trusted Full-Service Market Research Company for Actionable Consumer Insights
Touchstone Research is a full-service market research company and global consumer insights agency helping brands turn data into action. We combine qualitative, quantitative, and UX research with communities, panels, and proprietary technologies to deliver fast, reliable insights that drive confident decisions. Whether you need end-to-end research or flexible support, our market research solutions are built for speed, precision, and measurable impact. Brands choose us as their customer research company and market research agency for fast, high quality insights, backed by rigorous data quality, secure methods, and expert led analysis.

Full-Service Market Research Company Insights
A full service market research company manages your study from start to finish, including research design, participant recruitment, fieldwork, analysis, and reporting. Touchstone delivers consumer insights services through qualitative research, quantitative research, UX research, insight communities, online panels, and proprietary technology, so teams can make confident decisions quickly.

- Full Service Market Research Agency: End to end study design, recruitment, fieldwork, analysis, and reporting led by experienced researchers.
- Market Research Fieldwork Agency Expertise: High quality participant recruitment, screening, scheduling, and fieldwork management to support reliable insights.
- Customer Research and Consumer Insights Services: Support across exploration, validation, optimization, tracking, and ongoing insight generation.
- Proven Industry Experience: More than 30 years supporting brands across industries and audiences, including kids, teens, and adults.
- Flexible Engagement Models: Full-service, hybrid, or modular research support designed to adapt to your team’s needs.
- Advanced Research Technologies: Proprietary tools, AI enabled workflows, and secure platforms that improve speed and data quality.
- Trusted Data Quality and Security: Rigorous verification, fraud prevention, and compliance built into every study, including SOC 2 Type II, GDPR, CPRA, and COPPA.
- Global Research Coverage: US based team conducting research across 60 plus international markets with culturally relevant execution.
Full Service Market Research Agency & Consumer Research Services
As a trusted full-service market research company, Touchstone Research delivers flexible consumer research services tailored to every stage of the insights process. From qualitative and quantitative research to UX research, participant recruitment, and insight communities, our team provides the expertise and tools brands need to uncover actionable insights. We operate as an extension of your team, offering full service, hybrid, or modular support, so you get the benefits of a top market research agency without adding internal lift. Recognized as a leading consumer insights agency, we combine advanced methodologies with innovative technologies to help organizations make smarter, more confident decisions. Common engagements include concept testing, message and ad testing, brand tracking, product and UX optimization, and audience segmentation. Touchstone Research supports the full consumer insights lifecycle, from early exploration to validation, optimization, and ongoing tracking.
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
Communities & Panels
UX Research
Qualitative Research
Understand the Motivations Behind Consumer Behavior
Touchstone Research is a qualitative research company that helps brands understand the motivations, emotions, and behaviors behind consumer decisions. Our qualitative research services include focus groups, in depth interviews, ethnographic research, and digital qualitative studies, all led by experienced researchers who uncover the “why” behind audience attitudes and experiences.
Quantitative Research
Drive Strategic Decisions with Data-Backed Insights
Touchstone Research is a quantitative research company delivering reliable, data driven insights at scale. Our quantitative market research combines strong sampling, thoughtful survey design, and advanced analytics to produce results brands can act on with confidence. These quantitative research services support strategic planning, validation, optimization, and ongoing measurement across markets and audiences.
Qualitative Recruitment & Fieldwork Services
High-Quality Participants for Insightful Research
Touchstone Research is a market research recruitment agency specializing in qualitative and UX participant recruitment. Our recruitment and fieldwork services connect brands with verified, highly engaged participants for focus groups, in depth interviews, usability testing, ethnographic research, and other qualitative studies. We recruit general consumers and hard to reach segments, including kids, teens, parents, and niche category users, with rigorous screening and verification so research teams can focus on uncovering meaningful insights.
Communities & Panels
Continuous Insights Through Custom Research Communities
Touchstone Research designs and manages custom insight communities and online research panels that give brands ongoing access to high quality consumer feedback. As a trusted insight communities and online panel provider, we recruit and engage participants around your research goals, delivering reliable qualitative and quantitative insights through expertly managed communities and panels. Ideal for always on consumer insights, communities and panels help brands iterate quickly, monitor trends, and validate decisions with speed.
UX Research
Design Better Products Through User Centered Insight
Touchstone Research is a user experience research company helping teams design intuitive, usable digital products through expert UX research and usability testing. Our UX research services connect real user behavior to product decisions, helping teams reduce risk, improve usability, and make confident design and product choices across the development lifecycle.
How We Work: From Critical Questions to Confident Decisions
As a full service market research company and consumer insights agency, Touchstone Research simplifies the path from business questions to decision ready insights. Our agile, six step approach combines strategic rigor, high quality recruitment and fieldwork, and expert analysis to ensure clarity and confidence at every stage.
1. Discovery and Research Strategy
2. Custom Research Design
3. Recruitment and Sampling
4. Fieldwork and Data Collection
5. Analysis and Insight Development
6. Actionable Recommendations
Discovery and Research Strategy
We partner with your team to define the decision to be made, translating business objectives into clear research questions, success criteria, and insight priorities.

Custom Research Design
Our market research agency team recommends the optimal methodology, whether qualitative research, quantitative research, UX research, or a hybrid approach, tailored to your timeline, budget, and target audience.

Recruitment and Sampling
As a market research recruitment and fieldwork agency, Touchstone Research applies the right approach for both qualitative and quantitative studies. For qualitative research, we focus on targeted participant recruitment using structured screening and verification to ensure the right people are engaged for in depth insight. For quantitative research, we design high quality sampling strategies with defined quotas and validation controls to produce representative, reliable data that supports confident decision making. Across all studies, we support general population and hard to reach audiences, including kids, teens, parents, niche consumer segments, and specialized B2B profiles.

Fieldwork and Data Collection
We conduct research using secure platforms and proprietary technologies, applying active quality controls throughout fieldwork to protect data integrity and participant experience.

Analysis and Insight Development
Our researchers and analysts synthesize qualitative and quantitative data to uncover patterns, motivations, and behaviors that directly inform business decisions

Actionable Recommendations
We deliver clear, decision ready reports and presentations that translate insights into strategic guidance your team can act on with confidence.

Market Research Solutions for Common Business Challenges
As a full service market research agency, Touchstone Research supports a wide range of strategic and tactical research needs. Our flexible engagement models allow brands to apply qualitative, quantitative, UX, and community based research to real world business decisions.

Common market research use cases include:
- Concept Testing: Validate product ideas, packaging designs, and early concepts before launch to reduce risk and improve decision confidence.
- Advertising and Message Testing: Evaluate creative performance by measuring audience engagement, emotional response, recall, and clarity across channels.
- Brand Health Tracking: Monitor brand awareness, perception, and competitive position over time using reliable quantitative and qualitative methods.
- UX and Usability Testing: Identify friction points in websites, apps, and digital products to improve usability, conversion, and satisfaction.
- Segmentation Research: Define and understand key customer segments to support targeting, personalization, and strategic planning.
- Pricing and Packaging Research: Determine optimal pricing strategies and feature bundles using advanced quantitative techniques such as conjoint analysis.
- Product Optimization: Gather customer feedback on existing products and experiences to guide enhancements and roadmap decisions.
- Ongoing Insight Communities: Maintain continuous access to customer feedback through always on insight communities designed for rapid iteration and learning.
Building Innovative Market Research Technologies that Drive Success
Touchstone Research turns client challenges into proprietary market research technologies designed for speed, precision, and security. Our purpose-built tools help brands test content, capture real-time feedback, and protect sensitive materials while delivering reliable insights with confidence.

Secure Content Testing (SCT)
Protect Confidential Media, Concepts, and Prototypes
Secure Content Testing safeguards confidential content during market research by applying user level watermarking and advanced security controls. From media and advertising to product concepts and prototypes, SCT enables secure testing without compromising participant experience. Ideal for unreleased ads, confidential concepts, prototypes, and sensitive media.

Dial Tester
Capture Moment-to-Moment Audience Feedback
Dial Tester is Touchstone Research’s proprietary dial testing tool designed to capture real time audience reactions to video, audio, and digital content. By collecting continuous feedback as participants engage with content, Dial Tester helps brands identify key moments and optimize performance. Ideal for video ads, trailers, episodic, streaming and live content, podcasts and message testing.
Advancing Human-Centered AI Research
Touchstone Research helps brands and product teams understand how real people interact with AI-powered products. Through Generative AI UX research and Conversational AI Surveys, we turn complex AI behaviors into clear, actionable insight. All AI-enabled research at Touchstone is grounded in verified human participants, strict data quality standards, and expert human oversight.

Generative AI UX Research & Usability Testing
Design AI Experiences People Trust
Touchstone specializes in UX research and usability testing for Generative AI products, helping teams evaluate how users interact with chatbots, copilots, and AI-powered workflows. We uncover how users form expectations, build trust, and adapt to AI systems in real-world use.

Conversational AI Surveys
Turn Surveys into Natural, Engaging Conversations
Conversational AI Surveys transform traditional surveys into interactive, chat-based experiences. By adapting questions in real time, this approach captures richer feedback, improves engagement, and delivers deeper qualitative and quantitative insights at scale.
Industry Expertise from a Full-Service Market Research Company
Touchstone Research is a full-service market research company and trusted consumer insights agency with experience across a wide range of industries. From technology and media to healthcare, retail, CPG, toys, gaming, education, and more, our team delivers industry-specific market research solutions tailored to each sector. By combining deep industry knowledge with innovative methodologies, we help brands make smarter, more informed decisions.
Global and US Market Research Expertise
Touchstone Research is a US based global market research company and consumer insights agency delivering end to end research solutions across the United States and more than 60 international markets. As an experienced international market research company, we provide culturally relevant insights through in market expertise, multilingual capabilities, and globally consistent research methodologies.
Our market research services support studies nationwide, from major metropolitan areas to regional markets, and across diverse audiences, cultures, and regions, ensuring insights remain accurate, locally informed, and comparable across markets.
Recognized among leading online market research firms, we help brands connect with audiences worldwide with confidence and precision.
Audiences and Communities We Research
Touchstone Research works with a wide range of audiences, helping brands understand behaviors, attitudes, and decision-making across life stages, communities, and emerging consumer segments. Our experience spans general consumers and specialized groups, allowing us to design research approaches that are relevant, respectful, and effective for each audience we engage.
Touchstone Research is a recognized leader in youth and family market research, helping brands connect with kids, teens, and parents through safe, ethical, and age-appropriate research approaches.
Full-Service Market Research Company FAQs
As a leading full-service market research company, Touchstone Research provides end-to-end consumer research services across industries and audiences. Explore answers to common questions about our capabilities, data quality, and approach to delivering actionable insights.
Trusted by Leading Global Brands and Organizations
Touchstone Research is a U.S.-based full-service market research company supporting brands worldwide.



























Touchstone is Your Top Full Service Market Research Company
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone Research delivers uncompromising data quality and security across every project. As a full-service market research company, we apply multi-layered verification, advanced fraud detection, and Sentry-certified participant authentication to ensure reliable insights. Our team adheres to SOC 2 Type II, GDPR, CPRA, and COPPA compliance, making us one of the best market research agencies for brands that demand accuracy, privacy, and trust.


Dedicated to the Privacy and Security of Your Data




Latest Insights from Touchstone Research
-

Touchstone Research Launches Mock Jury and Legal Research Support Services to Help Legal Teams Strengthen Case Preparation
New Haven, CT – December 2025 – Touchstone Research (TSR), a leading full-service market research…
Read More: Touchstone Research Launches Mock Jury and Legal Research Support Services to Help Legal Teams Strengthen Case Preparation
-

The Ultimate Data Quality in Research Checklist
Read More: The Ultimate Data Quality in Research Checklist -

How Qualitative Research Recruitment Agencies Drive Better Insights
Read More: How Qualitative Research Recruitment Agencies Drive Better Insights







