Your Trusted Full-Service Market Research Company for Actionable Consumer Insights

Touchstone Research full-service market research and consumer insights agency

Full-Service Market Research Company Insights

A full service market research company manages your study from start to finish, including research design, participant recruitment, fieldwork, analysis, and reporting. Touchstone delivers consumer insights services through qualitative research, quantitative research, UX research, insight communities, online panels, and proprietary technology, so teams can make confident decisions quickly.

Market research professionals analyzing consumer insights data
  • Full Service Market Research Agency: End to end study design, recruitment, fieldwork, analysis, and reporting led by experienced researchers.
  • Market Research Fieldwork Agency Expertise: High quality participant recruitment, screening, scheduling, and fieldwork management to support reliable insights.
  • Customer Research and Consumer Insights Services: Support across exploration, validation, optimization, tracking, and ongoing insight generation.
  • Proven Industry Experience: More than 30 years supporting brands across industries and audiences, including kids, teens, and adults.
  • Flexible Engagement Models: Full-service, hybrid, or modular research support designed to adapt to your team’s needs.
  • Advanced Research Technologies: Proprietary tools, AI enabled workflows, and secure platforms that improve speed and data quality.
  • Trusted Data Quality and Security: Rigorous verification, fraud prevention, and compliance built into every study, including SOC 2 Type II, GDPR, CPRA, and COPPA.
  • Global Research Coverage: US based team conducting research across 60 plus international markets with culturally relevant execution.

Full Service Market Research Agency & Consumer Research Services

As a trusted full-service market research company, Touchstone Research delivers flexible consumer research services tailored to every stage of the insights process. From qualitative and quantitative research to UX research, participant recruitment, and insight communities, our team provides the expertise and tools brands need to uncover actionable insights. We operate as an extension of your team, offering full service, hybrid, or modular support, so you get the benefits of a top market research agency without adding internal lift. Recognized as a leading consumer insights agency, we combine advanced methodologies with innovative technologies to help organizations make smarter, more confident decisions. Common engagements include concept testing, message and ad testing, brand tracking, product and UX optimization, and audience segmentation. Touchstone Research supports the full consumer insights lifecycle, from early exploration to validation, optimization, and ongoing tracking.

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • Communities & Panels

  • UX Research

Qualitative Research

Moderator leading qualitative research focus group discussion

Touchstone Research is a qualitative research company that helps brands understand the motivations, emotions, and behaviors behind consumer decisions. Our qualitative research services include focus groups, in depth interviews, ethnographic research, and digital qualitative studies, all led by experienced researchers who uncover the “why” behind audience attitudes and experiences.

Moderator leading qualitative research focus group discussion

Quantitative Research

Participant taking an online survey for quantitative research study

Touchstone Research is a quantitative research company delivering reliable, data driven insights at scale. Our quantitative market research combines strong sampling, thoughtful survey design, and advanced analytics to produce results brands can act on with confidence. These quantitative research services support strategic planning, validation, optimization, and ongoing measurement across markets and audiences.

Participant taking an online survey for quantitative research study

Qualitative Recruitment & Fieldwork Services

Selecting research participants for qualitative studies

Touchstone Research is a market research recruitment agency specializing in qualitative and UX participant recruitment. Our recruitment and fieldwork services connect brands with verified, highly engaged participants for focus groups, in depth interviews, usability testing, ethnographic research, and other qualitative studies. We recruit general consumers and hard to reach segments, including kids, teens, parents, and niche category users, with rigorous screening and verification so research teams can focus on uncovering meaningful insights.

Qualitative Recruitment & Fieldwork Services

Communities & Panels

Managing a market research online community

Touchstone Research designs and manages custom insight communities and online research panels that give brands ongoing access to high quality consumer feedback. As a trusted insight communities and online panel provider, we recruit and engage participants around your research goals, delivering reliable qualitative and quantitative insights through expertly managed communities and panels. Ideal for always on consumer insights, communities and panels help brands iterate quickly, monitor trends, and validate decisions with speed.

Managing a market research online community

UX Research

User experience research insights improving digital product design

Touchstone Research is a user experience research company helping teams design intuitive, usable digital products through expert UX research and usability testing. Our UX research services connect real user behavior to product decisions, helping teams reduce risk, improve usability, and make confident design and product choices across the development lifecycle.

User experience research insights improving digital product design

How We Work: From Critical Questions to Confident Decisions

As a full service market research company and consumer insights agency, Touchstone Research simplifies the path from business questions to decision ready insights. Our agile, six step approach combines strategic rigor, high quality recruitment and fieldwork, and expert analysis to ensure clarity and confidence at every stage.

  • 1. Discovery and Research Strategy

  • 2. Custom Research Design

  • 3. Recruitment and Sampling

  • 4. Fieldwork and Data Collection

  • 5. Analysis and Insight Development

  • 6. Actionable Recommendations

Discovery and Research Strategy

We partner with your team to define the decision to be made, translating business objectives into clear research questions, success criteria, and insight priorities.

Discovery and Research Strategy - Market Research

Custom Research Design

Our market research agency team recommends the optimal methodology, whether qualitative research, quantitative research, UX research, or a hybrid approach, tailored to your timeline, budget, and target audience.

Custom Research Design - Touchstone Research

Recruitment and Sampling

As a market research recruitment and fieldwork agency, Touchstone Research applies the right approach for both qualitative and quantitative studies. For qualitative research, we focus on targeted participant recruitment using structured screening and verification to ensure the right people are engaged for in depth insight. For quantitative research, we design high quality sampling strategies with defined quotas and validation controls to produce representative, reliable data that supports confident decision making. Across all studies, we support general population and hard to reach audiences, including kids, teens, parents, niche consumer segments, and specialized B2B profiles.

Market Research Participant Recruitment and Sampling - Touchstone Research

Fieldwork and Data Collection

We conduct research using secure platforms and proprietary technologies, applying active quality controls throughout fieldwork to protect data integrity and participant experience.

Market Research Fieldwork and Data Collection - Touchstone Research

Analysis and Insight Development

Our researchers and analysts synthesize qualitative and quantitative data to uncover patterns, motivations, and behaviors that directly inform business decisions

Market Research Analysis and Insight Development - Touchstone Research

Actionable Recommendations

We deliver clear, decision ready reports and presentations that translate insights into strategic guidance your team can act on with confidence.

Market Research Actionable Recommendations -  Touchstone Research

Market Research Solutions for Common Business Challenges

As a full service market research agency, Touchstone Research supports a wide range of strategic and tactical research needs. Our flexible engagement models allow brands to apply qualitative, quantitative, UX, and community based research to real world business decisions.

Market Research Solutions for Common Business Challenges - Touchstone Research

Common market research use cases include:

  • Concept Testing: Validate product ideas, packaging designs, and early concepts before launch to reduce risk and improve decision confidence.
  • Advertising and Message Testing: Evaluate creative performance by measuring audience engagement, emotional response, recall, and clarity across channels.
  • Brand Health Tracking: Monitor brand awareness, perception, and competitive position over time using reliable quantitative and qualitative methods.
  • UX and Usability Testing: Identify friction points in websites, apps, and digital products to improve usability, conversion, and satisfaction.
  • Segmentation Research: Define and understand key customer segments to support targeting, personalization, and strategic planning.
  • Pricing and Packaging Research: Determine optimal pricing strategies and feature bundles using advanced quantitative techniques such as conjoint analysis.
  • Product Optimization: Gather customer feedback on existing products and experiences to guide enhancements and roadmap decisions.
  • Ongoing Insight Communities: Maintain continuous access to customer feedback through always on insight communities designed for rapid iteration and learning.

Building Innovative Market Research Technologies that Drive Success

Secure Content Testing Logo

Protect Confidential Media, Concepts, and Prototypes

Secure Content Testing safeguards confidential content during market research by applying user level watermarking and advanced security controls. From media and advertising to product concepts and prototypes, SCT enables secure testing without compromising participant experience. Ideal for unreleased ads, confidential concepts, prototypes, and sensitive media.

Dial Tester - Dial Testing Tool Logo

Capture Moment-to-Moment Audience Feedback

Dial Tester is Touchstone Research’s proprietary dial testing tool designed to capture real time audience reactions to video, audio, and digital content. By collecting continuous feedback as participants engage with content, Dial Tester helps brands identify key moments and optimize performance. Ideal for video ads, trailers, episodic, streaming and live content, podcasts and message testing.

Advancing Human-Centered AI Research

Augmented Sampling in action

Design AI Experiences People Trust

Touchstone specializes in UX research and usability testing for Generative AI products, helping teams evaluate how users interact with chatbots, copilots, and AI-powered workflows. We uncover how users form expectations, build trust, and adapt to AI systems in real-world use.

Conversational AI Survey Tool

Turn Surveys into Natural, Engaging Conversations

Conversational AI Surveys transform traditional surveys into interactive, chat-based experiences. By adapting questions in real time, this approach captures richer feedback, improves engagement, and delivers deeper qualitative and quantitative insights at scale.

Global and US Market Research Expertise

Touchstone Research is a US based global market research company and consumer insights agency delivering end to end research solutions across the United States and more than 60 international markets. As an experienced international market research company, we provide culturally relevant insights through in market expertise, multilingual capabilities, and globally consistent research methodologies.

Our market research services support studies nationwide, from major metropolitan areas to regional markets, and across diverse audiences, cultures, and regions, ensuring insights remain accurate, locally informed, and comparable across markets.

Recognized among leading online market research firms, we help brands connect with audiences worldwide with confidence and precision.

Global Market Research Coverage from a Consumer Insights Agency
Global Market Research Coverage from a Consumer Insights Agency

Audiences and Communities We Research

Touchstone Research works with a wide range of audiences, helping brands understand behaviors, attitudes, and decision-making across life stages, communities, and emerging consumer segments. Our experience spans general consumers and specialized groups, allowing us to design research approaches that are relevant, respectful, and effective for each audience we engage.

Touchstone Research is a recognized leader in youth and family market research, helping brands connect with kids, teens, and parents through safe, ethical, and age-appropriate research approaches.

Global Market Research Coverage from a Consumer Insights Agency
Global Market Research Participants

Full-Service Market Research Company FAQs

As a leading full-service market research company, Touchstone Research provides end-to-end consumer research services across industries and audiences. Explore answers to common questions about our capabilities, data quality, and approach to delivering actionable insights.

Trusted by Leading Global Brands and Organizations

Touchstone Research is a U.S.-based full-service market research company supporting brands worldwide.

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

Touchstone is Your Top Full Service Market Research Company

  • Most importantly, the moderator built rapport with participants, had a keen eye and sense of the body language and behavior of the participants. This allowed her to dynamically ask follow up questions or skip sections where appropriate…Overall, I am very happy with their service and will use them again.

    President

    Technology Company

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Vice President, Streaming Research & Insights

    Media & Entertainment Company

  • We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

    Director, Product Marketing & eComm

    Food & Beverage Company

  • Our marketing team was looking to speak with an atypical demographic market segment for the organization. Therefore, I needed the expertise of a research agency that specializes in youth research. We engaged them in series of focus groups among tween/teens. From project inception, they were extremely professional and accommodating given some of the special recruitment specs. The recruitment and quality of participants was excellent, and the moderator was an excellent facilitator in terms of probing and eliciting responses from such a young audience. She made them feel comfortable throughout the sessions. I plan to use them again for both qualitative and quantitative studies. I highly recommend Touchstone Research for projects among this demographic segment.

    Director, Strategy & Insights

    Consumer Goods Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

    General Manager

    Property Management Firm

  • We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign. The team was thorough, and the projects & reports were delivered on time and in full. The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

    Vice President, Marketing

    Toy & Game Company

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