Uncover Strategic
Insights With Innovative
Market Research

Insightful Research, Impactful Solutions

  • Innovative Methodologies: Harnessing advanced research techniques for deeper insights.
  • Cutting-Edge Technologies: Leveraging the latest tools for superior data collection.
  • Decades of Expertise: Over 30 years of experience across diverse industries and audiences including kids, teens, and young adults.
  • Flexible Services & Programs: Tailored to meet your unique research needs and budget.
  • Trusted Data: Backed by rigorous quality control for reliable results.
  • Global Coverage: Offering comprehensive research across U.S. and international markets.

Flexible & Innovative Marketing
Research Services

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • Communities & Panels

  • UX Research

Qualitative Research

Delve into the underlying motivations and behaviors of your audience with in-depth qualitative research. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions.

Quantitative Research

Inform your decision-making with robust, large-scale quantitative research. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, delivers reliable data that keeps you ahead of the curve. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights you need to make confident, data-driven decisions.

Recruitment & Fieldwork

Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening processes to engage eager and relevant respondents, providing the valuable insights necessary for your market research studies. Trust our expert team to deliver the right audience for your project’s success.

Communities & Panels

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a lightweight insight community of dedicated fans or a large-scale general population online panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.

UX Research

Enhance user satisfaction and product usability through our comprehensive UX research services. We ensure your products meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with your audience.

Transforming Client Needs into
Groundbreaking Technologies

Pioneering the Future of AI-Driven Research

Technology
Media & Entertainment
Youth & Family
Education
Consumer Packaged Goods
Sports, Wellness, & Fitness
Food, Beverage, & Restaurant
Retail & Apparel
Healthcare
Toys & Gaming

Global Reach to a Wide
Range of Audiences

  • Kids / Gen Alpha
  • Teens
  • Young Adults / Gen Z
  • Adults & Parents
  • Educators
  • Creators & Influencers
  • Generative AI
  • VR / AR
  • Multicultural
  • And More!

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

  • Most importantly, the moderator built rapport with participants, had a keen eye and sense of the body language and behavior of the participants. This allowed her to dynamically ask follow up questions or skip sections where appropriate…Overall, I am very happy with their service and will use them again.

    President

    Technology Company

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Vice President, Streaming Research & Insights

    Media & Entertainment Company

  • We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

    Director, Product Marketing & eComm

    Food & Beverage Company

  • Our marketing team was looking to speak with an atypical demographic market segment for the organization. Therefore, I needed the expertise of a research agency that specializes in youth research. We engaged them in series of focus groups among tween/teens. From project inception, they were extremely professional and accommodating given some of the special recruitment specs. The recruitment and quality of participants was excellent, and the moderator was an excellent facilitator in terms of probing and eliciting responses from such a young audience. She made them feel comfortable throughout the sessions. I plan to use them again for both qualitative and quantitative studies. I highly recommend Touchstone Research for projects among this demographic segment.

    Director, Strategy & Insights

    Consumer Goods Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

    General Manager

    Property Management Firm

  • We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign. The team was thorough, and the projects & reports were delivered on time and in full. The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

    Vice President, Marketing

    Toy & Game Company

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