Sahar Azimi Joins TSR as Research Associate

Sahar Azimi Joins Touchstone Research as Research Associate

By | Consumer Insights, Demographics, Kids and Family, Market Research, New Hires, Qualitative Research, Teen Market Research, Touchstone Staff, Young Adults

Michigan– June 8th, 2022 – Touchstone Research announced today that Sahar Azimi has joined the firm as Research Associate on TSR’s qualitative research division.  Sahar will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Sahar is among 17 new hires added to the firm over…

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Introducing Shots of Me, the New Selfie-Sharing App Backed by Justin Bieber

By | Mobile, Social Media, Teen Market Research, Young Adults | No Comments

Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new Bieber-backed, feature-packed – that’s right…

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Young adults, parents and social media

By | Social Media, Young Adults | No Comments

Here is a study we conducted with Nickelodeon and Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Young adults, Parents, and Social Media”. In last month’s Kaleidoscope, we explored social media and the role it plays in kids’ and teens’ lives. After coming away with a better understanding of their…

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