Category

Data Quality

Enhancing Survey Quality and Accuracy with Attention-Validation Questions

Enhancing Survey Quality and Accuracy with Attention-Validation Questions

By Data Integrity, Data Quality, Quality Control

Ensuring the reliability and accuracy of survey data is a critical requirement of conducting market research and is vital for getting results we can trust. One of the most common ways we can lose trust in our survey data is because survey participants rush through survey questions, not paying full attention while answering, or answering dishonestly. Incorporating attention-validation questions is…

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Touchstone Research Receives Sentry Certified Quality Seal

Elevating Standards: Touchstone Research Receives Sentry Certified Quality Seal

By Data Integrity, Data Quality, Partnerships, Surveys, Uncategorized

We are excited to share some fantastic news that underscores our commitment to delivering the highest quality data and insights to our clients. Touchstone Research has recently been awarded the Sentry Certified Quality Seal! This is a recognition of our dedication to maintaining the highest standards in data quality and integrity, and is a result of our partnership with CloudResearch….

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Enhancing Qualitative Research through Strategic Participant Recruitment

Enhancing Qualitative Research through Strategic Participant Recruitment

By Data Integrity, Data Quality, In-Depth Interviews, In-Person Qualitative Research, Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Quality Control, Uncategorized

The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to meet its unique needs effectively….

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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

By Child Research, Children's Online Privacy Protection Act (COPPA), Consumer Insights, Cultural Insights, Data Integrity, Data Privacy, Data Quality, Demographics, GDPR, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Kids Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Quality Control, Touchstone Research, Usability Research, UX, Youth Market Research

Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering…

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DATA SUPPORTED WAYS TO MAKE MARKET RESEARCH SURVEYS MORE INCLUSIVE FOR PARTICIPANTS

Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

By Consumer Insights, Consumer Reports, Cultural Insights, Data Quality, Inclusive, Inclusive Questions, Inclusivity, Market Research, Market Research Reports, Quantitative Research, Reporting & Analysis, Reports, Research Manager, Touchstone Research, Uncategorized

  Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make our survey experience, and our…

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Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association's Data Integrity Council

Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association’s Data Integrity Council

By Consumer Insights, Data Integrity, Data Privacy, Data Quality, Insights Association, Market Research, Market Research Industry News, Quality Control, Touchstone Research

  New Haven, Connecticut – February 23, 2023 – Touchstone Research, a long-time advocate for enhancing data quality in market research, has announced its membership in the Data Integrity Initiative (DII) Council.  The DII Council is a specialized unit within the Insights Association that focuses specifically on ensuring the integrity and quality of research data.  As part of its 2022…

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Travis Santa Selected as Board Chair on CIRQ Board of Directors

Travis Santa Selected as Board Chair on CIRQ Board of Directors

By CIRQ, Consumer Insights, Data Quality, Insights Association, Market Research, Market Research Industry News, Touchstone Research

We are thrilled to announce that Travis Santa, TSR’s Vice President and Security Officer, has been selected as Board Chair for the Certification Institute for Research Quality (CIRQ). CIRQ, a subsidiary of the Insights Association, is an ISO (International Organization for Standardization) audit and certification body that certifies to ISO27001 (international standards to manage information security) and ISO20252 (market, opinion,…

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