Category: Advanced Statistical Methods

  • Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]

    Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest…

  • Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

      Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…

  • Michael Kozloski Joins Touchstone Research as Senior Quantitative Analyst

    Chicago– May 13th, 2022 – Touchstone Research announced today that Michael Kozloski has joined the firm as Senior Quantitative Analyst.  Michael will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative quantitative research programs.  Michael is among 16 new hires added to the firm over…