Advanced Statistical Methods

Measuring Attribute Importance A comparison of 8 scaling techniques and when to use them - Figure 1: Types of scaling techniques

Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]

By Advanced Analytics, Advanced Statistical Methods, Constant Sum, Likert Ratings, Magnitude Estimation, Market Research, Maximum Difference (MaxDiff), Paired Comparisons, Q-sort, Quantitative Research, Rank Order, Reporting & Analysis, Scaling Techniques, Touchstone Research, Touchstone Staff, Unbounded Ratings, White Paper

Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest number of potential consumers1. Over…

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Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

By Advanced Analytics, Advanced Statistical Methods, Careers, Consumer Insights, Custom Research Panels & Communities, Market Research, Promotions, Quantitative Research, Research Manager, Technology, Technology & Strategy, Touchstone Research, Touchstone Staff

  Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…

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Michael Kozloski has joined TSR as Sr. Quantitative Analyst

Michael Kozloski Joins Touchstone Research as Senior Quantitative Analyst

By Advanced Analytics, Advanced Statistical Methods, Consumer Insights, Market Research, New Hires, Quantitative Research, Reporting & Analysis, Touchstone Research, Touchstone Staff

Chicago– May 13th, 2022 – Touchstone Research announced today that Michael Kozloski has joined the firm as Senior Quantitative Analyst.  Michael will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative quantitative research programs.  Michael is among 16 new hires added to the firm over the past 12 months. Prior…

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